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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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“This Is The Life We Have Chosen”…The World Of Being On A Global Sports Stage Gets More Complex…

June 8, 2023 by Joe Favorito

“This is the business we have chosen.” I was thinking about that line from The Godfather from Hyman Roth (The legendary actor Lee Strasburg) as all the PGA Tour LIV Golf news played out, and continues to play out over the coming days, weeks and months. It is the latest, and not the last, time …

Read more“This Is The Life We Have Chosen”…The World Of Being On A Global Sports Stage Gets More Complex…

From Cantor to Cohen, “Announcer Cam” Needs More Of A Home…

May 22, 2023 by Joe Favorito

Last winter the world was captivated by Argentina taking the World Cup in Qatar. What made it even more emotional was the fact that legendary announcer, and Argentinian, Andres Cantor, was on the call for Telemundo. Not only did we have the sound of Cantor’s voice, we got to see him through a feed that …

Read moreFrom Cantor to Cohen, “Announcer Cam” Needs More Of A Home…

Red Nose Day Returns…Simple, Visual, Actionable Oppt For Athletes and Teams…

May 20, 2023 by Joe Favorito

It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 26, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across all the NBC …

Read moreRed Nose Day Returns…Simple, Visual, Actionable Oppt For Athletes and Teams…

Guest Column: Checking In From Asia…

May 18, 2023 by Joe Favorito

A guest column from our colleague Dr. Lindsay Krasnoff… How we tell the story matters. Images and words have equal weight, even if they communicate in different ways, and can often have impact beyond our original intent. Moreover, the narrative framework and context is vital. For communicators working within a global sports industry, that means …

Read moreGuest Column: Checking In From Asia…

Is Africa Becoming The Hot Spot For Sports Growth?

March 17, 2023 by Joe Favorito

Earlier this year a report on the decline of populations in China sent the marketing and brand world into a bit of a spin. For years, even coming out of The Pandemic, the eyes on the possibility of doing business in China were still sitting out there as the fourth piece of a BRIC strategy …

Read moreIs Africa Becoming The Hot Spot For Sports Growth?

Grace, Charm, Humility…Lessons From Pele’ (And A Story As Well)

December 31, 2022 by Joe Favorito

Everyone it seemed had a Pele’ story. Mine was quite random, and since it was just before great cell cameras I don’t have a picture of it, but I have a great mental image, and it’s a story I tell all the time. It was early December of 2007, and the New Jersey Ironmen, playing …

Read moreGrace, Charm, Humility…Lessons From Pele’ (And A Story As Well)

Two Footballers, One Issue. Brands Conflict With Values…

June 22, 2021 by Joe Favorito

Cristiano Ronaldo may not be able to move the stock prices of Fortune 500 companies with a flick of the hand (read Brendan Coffey’s piece exploding an urban legend this week to understand) but he, along with Paul Pogba, can make brands rethink their literal positioning and visibility as the constant battle for visibility and …

Read moreTwo Footballers, One Issue. Brands Conflict With Values…

Gaming, Gambling, Gathering…Revisiting What Malls Can Be In the Sports Business Future…

May 16, 2021 by Joe Favorito

A few years ago I was wandering through old Las Vegas when I came upon what was a deserted mall, and was being “transformed” into a gaming center. What the reality was was that the space was an old movie theater and some bare box space…a big dark, open room…which was converted into a space …

Read moreGaming, Gambling, Gathering…Revisiting What Malls Can Be In the Sports Business Future…

Now Three Years In: NBA2K League Keeps Streaming Along…

February 23, 2020 by Joe Favorito

There we were Saturday in a prime theater spot just west of Broadway as the NBA fourth league began the run for it ’s third season; the NBA 2K League Draft.  With the announcement of the first pick by Commissioner Brendan Donahue  (and the subsequent annual hijacking of the name by ESPN’s Adrian Wojnarowski five …

Read moreNow Three Years In: NBA2K League Keeps Streaming Along…

Guest Post: Hits, Misses, And What Can Come Next When USWNT Returns Home…

July 7, 2019 by Joe Favorito

The following guest piece was offered up by longtime strategic communications professional, storyteller and longtime supporter of women’s athletics everywhere Dave Siroty, now head of Front Porch Athletics   Wow! The build up to the Women’s World Cup was huge. The story lines were great, the focus on equal pay and support for women’s soccer …

Read moreGuest Post: Hits, Misses, And What Can Come Next When USWNT Returns Home…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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