• Skip to main content
  • Skip to header right navigation
  • Skip to after header navigation
  • Skip to site footer

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

JoeFavorito.com

JoeFavorito.com

SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

  • Home
  • Blog
  • About Me
  • Joe In The News
  • My Book
  • Services
  • Links & Feeds
    • Get involved
    • Legends of sports publicity
    • Sports Movies and Books
  • Contact
    • RSS Feed
  • MLB
  • MLS
  • NASCAR
  • NCAA
  • NFL
  • NHL
  • PBR
  • PGA Tour
  • Tennis
  • Crisis Management
  • Gaming
  • NBA Teams
  • Olympics

FIFA

Women’s Sports And Brands: Beyond World Cup and WNBA The Time Is Right…

July 3, 2019 by Joe Favorito

A version of this story originally appeared on Portada.   We have long seen and heard the talk: women’s sports, or better yet, sports where the competitors are female, are growing. Women control a growing influential segment of the brand decision making, girls who play and follow sports are more likely to do better in …

Read moreWomen’s Sports And Brands: Beyond World Cup and WNBA The Time Is Right…

Another One To Watch: Spanish Language Media And The Growing Latino Fan…

April 25, 2019 by Joe Favorito

An interesting thing happened on Thursday morning at the New York Athletic Club during the annual Cynopsys Sports Media Awards breakfast. Amongst the usual parade of media accolades…various entities in the FOX SPORTS world took home 12 winners on their own…there were two excitable tables who seemed to also be trading winners every few minutes …

Read moreAnother One To Watch: Spanish Language Media And The Growing Latino Fan…

Brand Choices For Soccer In America Wider Than Ever…

April 25, 2019 by Joe Favorito

The following originally ran on Portada   There is no doubt that over almost a quarter century, Major League Soccer (@MLS) has built a North American brand that has elite status, proactive marketing, a young, engaged fan base and a diverse and growing ownership group that has put professional soccer not just on the map, but …

Read moreBrand Choices For Soccer In America Wider Than Ever…

MLS Next Big Challenge; Keeping Its Stars Home.

December 15, 2018 by Joe Favorito

The following originally appeared on Portada… What if Stephen Curry (@StephenCurry30), after leading the Golden State Warriors (@warriors) to the NBA title, left for Maccabi Tel Aviv (@MaccabitlvBC), or Alex Cora, after leading the Boston Red Sox (@RedSox) to the World Series Championship, took his young, personable and marketable style to the Tokyo Giants (@TokyoGiants)? The upheaval and …

Read moreMLS Next Big Challenge; Keeping Its Stars Home.

Fútbol And Football Keep Growing Together.

December 1, 2018 by Joe Favorito

The following originally ran on Portada… While the CFL (@CFL), MLB (@MLB) and even the NFL (@NFL) look south for new fans and audiences, North America’s most popular soccer club is putting down more consistent business stakes in the U.S. On Wednesday, the Mexican National team, whose rights are marketed partially by Soccer United Marketing (SUM), announced …

Read moreFútbol And Football Keep Growing Together.

Disruptive Airline Brands Becoming Bigger Players In Soccer

November 7, 2018 by Joe Favorito

The following originally ran on Portada The global airlines category in and around the elite world of soccer can be elusive and sometimes difficult to navigate, with many carriers choosing to spend their marketing dollars on sports more locally than around the world. However, a handful of carriers, especially those looking to expand brand into the Americas, …

Read moreDisruptive Airline Brands Becoming Bigger Players In Soccer

Low Risk Big Reward; A Major Global Brand Can Lift U.S. Women’s Soccer…

October 20, 2018 by Joe Favorito

The following originally ran on Portada… While LaLiga (@LaLiga) continues on with its battle to stage a regular season match in Miami in January amidst still surprising pushback, a club made an interesting next step announcement with a new, lower cost and strategic play for a point of entry into the American marketplace. On Tuesday, news broke …

Read moreLow Risk Big Reward; A Major Global Brand Can Lift U.S. Women’s Soccer…

‘Rompe las Barreras’ Delivers for MLS, Southern New Hampshire University and Young Latinos

October 19, 2018 by Joe Favorito

The following originally ran on Portada. It’s always refreshing to see partnerships in sports that can deliver a unique ROI. Major League Soccer (@MLS) and its Official Education Partner, Southern New Hampshire University (@SNHU), have come up with one that has some long-term implications with soccer fans, young Latinos and Latinas, and the issue of affordable …

Read more‘Rompe las Barreras’ Delivers for MLS, Southern New Hampshire University and Young Latinos

Beach Soccer Continues Growth Across U.S., Latin America

September 16, 2018 by Joe Favorito

The following was written by colleague Jerry Milani and appeared on Portada While beach volleyball, morphed from the indoor version of the American-invented game, traces its “organized” history back to the post-World War II era—even gaining Olympic status in 1993 for its first inclusion in the Atlanta Games in 1996—beach soccer’s origins are a bit …

Read moreBeach Soccer Continues Growth Across U.S., Latin America

Football, The Global Kind, Plays The U.S. Political Game…

September 3, 2018 by Joe Favorito

The following originally appeared on Portada… There may be no more political sport than the global game of football, and there may be no more politicized sport in the United States than American football (@NFL). Last week, the global game reminded us that if it is to keep growing here, having the buy-in of the …

Read moreFootball, The Global Kind, Plays The U.S. Political Game…
  • Previous
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • Page 5
  • Interim pages omitted …
  • Page 9
  • Next

Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

Board Member

  • Weinstein Carnegie Group
  • NY Sports Venture Capital

School Affiliations

  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

Newsletter

Sign up to get free resources, tips, and articles of our station.

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • RSS Feed

Copyright © 2025 · JoeFavorito.com · All Rights Reserved – RSS Feed