JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few years ago I was wandering through old Las Vegas when I came upon what was a deserted mall, and was being “transformed” into a gaming center. What the reality was was that the space was an old movie theater and some bare box space…a big dark, open room…which was converted into a space …
There we were Saturday in a prime theater spot just west of Broadway as the NBA fourth league began the run for it ’s third season; the NBA 2K League Draft. With the announcement of the first pick by Commissioner Brendan Donahue (and the subsequent annual hijacking of the name by ESPN’s Adrian Wojnarowski five …
The following guest piece was offered up by longtime strategic communications professional, storyteller and longtime supporter of women’s athletics everywhere Dave Siroty, now head of Front Porch Athletics Wow! The build up to the Women’s World Cup was huge. The story lines were great, the focus on equal pay and support for women’s soccer …
A version of this story originally appeared on Portada. We have long seen and heard the talk: women’s sports, or better yet, sports where the competitors are female, are growing. Women control a growing influential segment of the brand decision making, girls who play and follow sports are more likely to do better in …
An interesting thing happened on Thursday morning at the New York Athletic Club during the annual Cynopsys Sports Media Awards breakfast. Amongst the usual parade of media accolades…various entities in the FOX SPORTS world took home 12 winners on their own…there were two excitable tables who seemed to also be trading winners every few minutes …
The following originally ran on Portada There is no doubt that over almost a quarter century, Major League Soccer (@MLS) has built a North American brand that has elite status, proactive marketing, a young, engaged fan base and a diverse and growing ownership group that has put professional soccer not just on the map, but …
The following originally appeared on Portada… What if Stephen Curry (@StephenCurry30), after leading the Golden State Warriors (@warriors) to the NBA title, left for Maccabi Tel Aviv (@MaccabitlvBC), or Alex Cora, after leading the Boston Red Sox (@RedSox) to the World Series Championship, took his young, personable and marketable style to the Tokyo Giants (@TokyoGiants)? The upheaval and …
The following originally ran on Portada… While the CFL (@CFL), MLB (@MLB) and even the NFL (@NFL) look south for new fans and audiences, North America’s most popular soccer club is putting down more consistent business stakes in the U.S. On Wednesday, the Mexican National team, whose rights are marketed partially by Soccer United Marketing (SUM), announced …
The following originally ran on Portada The global airlines category in and around the elite world of soccer can be elusive and sometimes difficult to navigate, with many carriers choosing to spend their marketing dollars on sports more locally than around the world. However, a handful of carriers, especially those looking to expand brand into the Americas, …
The following originally ran on Portada… While LaLiga (@LaLiga) continues on with its battle to stage a regular season match in Miami in January amidst still surprising pushback, a club made an interesting next step announcement with a new, lower cost and strategic play for a point of entry into the American marketplace. On Tuesday, news broke …