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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The following originally appeared in Portada by colleague Jerry Milani… While in the States much is being made about professional teams investing in esports franchises, or the creative advances the NBA (@NBA) is making with the NBA 2K League (@NBA2K) which concludes this weekend, the work global soccer brands have made, and are still making in the …
Below originally ran on Portada… For over a decade, the elite football clubs of the world have made the trek across the pond or up from South America for summer friendlies—training matches for the most part as they prepped for their regular seasons. All have seen the growing market in and around American football, and …
The following summary was compiled by Syracuse University student Sam Birdsall from our recent podcast with facilities expert and Columbia faculty member Bill Squires… One of the most important facets of the industry of sports, that often goes unnoticed is that of facilities and stadium operations. From field control to concessions to parking lot usage, …
The following originally appeared on Portada by colleague Ed Molina… With the 2018 World Cup in full swing, networks invested in broadcasting soccer league games are hoping that the country’s fascination in the quadrennial tournament draws in new fans to their league partners, despite the lack of participation by the United States men’s national team …
The following originally ran on Portada… The message that sports deliver to the Latin demographic was made pretty clear last Tuesday morning at The Lamb’s Club, when CNN en Español(@CNNEE) and Portada hosted a special breakfast to talk about the challenges and opportunities in Multicultural Marketing. The packed room listened to a spirited debate about the impact brands can, or aren’t …
There we were Wednesday, in what was once the Bowling Alley at Madison Square Garden, the original home of “Bowling For Dollars,” also in the space where the WNBA had one of its great initial sendoffs, with the NBA’s newest venture ready to engage new fans with its first-ever draft. With the announcement of the …
Almost a year ago we did a q and a with Dennis Crowley, the founder of Foursquare and owner of The Kingston Stockade of the National Premier Soccer League (NPSL). We talked about his disruptive style and how he came to build a volunteer army that has made the Stockade a model, even at the …
The following originally ran on Portada.com When European soccer clubs look across the Atlantic they see one of the two most engaged and fastest growing business markets for soccer expanding every day. The United States, as well as China, continues to be an expansion areas not for professional play (it is hard to see the …
The following originally appeared on Portada…check out the site for lots of soccer and Latino sports marketing news… Even without a U.S. team in the coming World Cup, the U.S. soccer market is as strong and is growing faster than every other area, maybe with the exception of China, in the world. It’s why we …
This piece orginally ran as part of the content we are doing for Portada…check it out there as well as all the other new stories on soccer and Latino Sports Marketing as well. First we saw him in his underwear in a hotel hallway, now he is trying to play American football in a spot …