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FIFA

Women’s World Cup Success; What’s Next?

July 7, 2015 by eastwin5

Monday Women’s World Cup hero Carli Lloyd appeared on The CBS Morning Show, just one of a host of late night/early morning stops the U. S. Women’s National team, and her teammates would be making on this whirlwind tour celebrating their 5-2 win over Japan on Sunday night. However what was even more impressive, and …

Read moreWomen’s World Cup Success; What’s Next?

World Cup Fantasy Could Open Door to Olympic Fantasy

July 4, 2015 by eastwin5

The success and proof of concept that Mondogoal achieved these past two weeks with Women’s World Cup showed that select niche mega-events can draw both dollars and attention. DraftKings and other smaller companies have been looking to golf as a new growing platform because it is simple, mobile and can be played in and around …

Read moreWorld Cup Fantasy Could Open Door to Olympic Fantasy

Pay Fantasy Scores With Women’s World Cup

July 3, 2015 by eastwin5

The following post also appeared on The Daily Payoff   The past few days there has been a great deal of speculation about what the success of the U.S. Women’s National Team can mean to the business side of women’s sports. More recognition in the mainstream can bring its perks, and although the stars of …

Read morePay Fantasy Scores With Women’s World Cup

Tackling Turf Issues With Kim Heck…

June 28, 2015 by eastwin5

One of the biggest questions around the on-going FIFA Women’s World Cup is not about the players, but about the field itself. WWC is using turf fields vs. grass for the first time, and that has raised a number of issues on durability, sustainability and injury risk. We wanted to get some answers on this …

Read moreTackling Turf Issues With Kim Heck…

The Value of Being First: Cosmos and Cuba

June 4, 2015 by eastwin5

The NASL has always made the claim to be an innovator. Even in its first incarnation, colored balls, shootouts, exploding scoreboards and cheerleaders were all part of the play to get America interested in “The Beautiful Game.” In many ways it was way ahead of its time, speaking to an audience that was not yet …

Read moreThe Value of Being First: Cosmos and Cuba

Local Brands Can Ride The Coming Women’s Soccer Wave

May 30, 2015 by eastwin5

This week whole the storm came down on FIFA, some of soccer’s best ambassadors to the podium to talk about their greatest challenges and opportunities, many of which will start  Saturday at Red Bull Arena. They are the members of the U.S. Women’s National Soccer Team, who will take to the pitch in Harrison in …

Read moreLocal Brands Can Ride The Coming Women’s Soccer Wave

“Up For Whatever” Scores Locally…

November 12, 2014 by eastwin5

Last year during Super Bowl,  Bud Light’s “Up for Whatever” campaign scored huge marks for buzz, digital engagement and creativity, and the campaign continued to gain steam and eyeballs, and hopefully sales and brand awareness, throughout the year.   New elements have been introduced throughout the year to give the campaign more steam and re-engage …

Read more“Up For Whatever” Scores Locally…

Soccer In New York; The Strategic Battle Builds

July 31, 2014 by eastwin5

In most cases around New York “the battle” for supremacy amongst pro sports rivals is often more fizzle than sizzle. The Nets have never been at peak performance as the same time as the Knicks; few years have the Jets and Giants in the playoffs at the same time; save for 2000, the Mets and …

Read moreSoccer In New York; The Strategic Battle Builds

What’s Next In The U.S., “Brand Soccer”?

June 27, 2014 by eastwin5

It’s kind of an interesting juxtaposition for team sports. As the four biggest American leagues all look to be more global, Major League Soccer looks to continue to better establish a global game in the United States, and their leverage continues to increase daily as not just the U.S. Men’s National Team continues its good …

Read moreWhat’s Next In The U.S., “Brand Soccer”?

Bayern and Boca; Soccer Marketing In The States Grows…

June 20, 2014 by eastwin5

There is little doubt that soccer, from the grassroots through the World Cup, continues to have a growing presence in the mindset of the casual sports fan in the United States. While still not as embedded on the professional side as it is in the rest of the world, the sport is more buzzworthy and …

Read moreBayern and Boca; Soccer Marketing In The States Grows…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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