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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s back to school season, and that means for many a renewed interest in the business of college sports. One that many will be watching, albeit still quizzically, is the rise of esports and gaming on college campuses, not as much as recreation (where it has been for decades) but as an intercollegiate activity of …
Juan Mata has seen success in soccer at every level and has parlayed that success into millions of dollars in contracts and sponsorships throughout his career, which now has him starring for Manchester United, arguably the most impactful sporting brand on the planet. So how is Mata looking to seize that stage going forward, with …
We are awash in analytic solutions, measurement and analysis in sport. From the grassroots to the NFL, data consumption for fans, teams and leagues has never been more diverse or more scrutinized. Where are the breakthroughs coming from and who is helping shape the field of analytics play? One company is Hudl. Hudl is one …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 25, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across …
Being a disruptive innovator in the tech space is one thing; taking that role in the sports ownership world is something else. If you are Dennis Crowley, the co-founder and Executive Chair of Foursquare, yu have the opportunity to be both, although the soccer one is on a bit smaller level than say, Mark Cuban’s …
It is a smart natural business progression which will create content, potentially fill some arena dates, expand brand partnership options and hopefully engage younger casual fans with a mature and thriving property; those are really the reasons why the NBA 2K eLeague announcement makes great sense for all involved, from teams to media partners. The …
The following was co-authored by Columbia student Maurice Eisenmann. You can also listen to our eSports podcast here. Also there are many links worthwhile, as part of this little eSports education… If the last couple of months have made one thing clear to us, it’s that eSports are here to stay in some growing way …
While fan engagement in North America by teams is the norm, even the elite clubs of South America are just arming to the idea. Two Columbia grad students, Gabriel Arias and Pedro Oliveira, have worked on a project to show Flamengo the huge opportunity of growth with their core and casual fans… Research project, developed …
The following piece is contributed by colleague Melvin Wong… Although Pele is regarded as one of the best soccer players ever lived, yet you often see his iconic face on media outside of a soccer field. While most world-class soccer players who retire prefer to move to a coaching role, Pele instead seems to …
One of the most unique aspects of the supporter clubs built around the core of Major League Soccer franchises is not just their autonomy, but their passionate push to stay authentic and true their members, in many cases resisting financial and promotional support from anyone in and around the business side of soccer. While that …