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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last year the newly minted Portland Thorns of the National Women’s Soccer League created a stir when their wildly popular launch T-Shirts, “Feeling Thorny?” were deemed too sexist and were pulled from the shelves, but not before creating buzz for the team and quite a black market cottage industry for the suddenly scarce and more …
It certainly isn’t easy to cut through a cluttered February landscape that includes NBA All-Star, the Olympics and USA Hockey’s dramatic weekend, the peak of college basketball season, the coming NFL Combine, pitchers and catchers reporting and the Daytona 500, but Major League Soccer went on a strategic quest to find its preseason niche this …
The past week after the Super Bowl, the Today Show, in the midst of its Olympic buzz, welcomed a global star to its air. It wasn’t Russell Wilson and his freshly minted NFL title; it wasn’t Alex Ovechkin, headed for Sochi and the homestanding Russian team; it wasn’t Lindsay Vonn, readying for her on-air role …
Say what you want about Major League Soccer and where it sits in the lexicon of professional sports in North America or where it sits as an established and viable entity in the global game, but there is no doubt that progress continues to be made as a brand. The latest step will take place …
We are hiring! That was the common thread that seemed to continue to pop out during one of the best days on the sports business calendar, the annual Ivy Sports Symposium. From the eclectic panel assembled to discuss sports in Brazil, to Yahoo’s Eric Winter and Talent League’s Tom Richardson to Gillette’s Greg Via the …
If you have a tablet around an NBA team, it better be a Samsung. TV’s, Galaxies, flat screen monitors, get out of the way Apple and Microsoft, one of the world’s biggest investors in sports marketing just got deeper in the pool last week. Samsung Electronics will be wall to wall on NBA broadcasts and …
Two things the world has enough of are sand and water, and more than enough resorts and beaches to try and lure tourists. So it was not a great deal of surprise that this week SportAccord announced that it will be the creator of the World Beach Games at a predetermined location starting in 2015. …
Oreos and soccer go together, and so does Trident and futbol. At least they will in the future in one of the most intriguing, all-encompassing branding exercises announced this week. Mondelez International and Soccer United Marketing announced a wide ranging partnership that can be a game changer for both as they evolve together, a marriage …
It is the largest global sport not part of the Olympic programme now, and unless there is a big shift come September in popular sentiment, it will continue to be. The baseball/softball bid that moved to final consideration in September o to return to the Games in 2020 was surprising to some, but in the …
As we hit July, some interesting brand enhancement campaigns, and one new one to watch in a taboo category, have popped up. Take a look… It’s A Good Year For Pirates, Current and Former: The Pittsburgh Pirates still haven’t caught the attention of casual fans, but they will soon, as the best story in baseball …
