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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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FIFA

Can Sky Blue Find Green?

April 25, 2014 by eastwin5

They have one of the greatest soccer players ever to step on the field, a homegrown Olympian surrounded by lots of other great talent, four of which are from various parts of the state. They now have a consistent home base in a soccer crazy corridor between two major markets. They are perhaps the most …

Read moreCan Sky Blue Find Green?

Brazil Takes Small Step, Speaks Loudly With World Cup Teeshirt Ban…

February 26, 2014 by eastwin5

Last year the newly minted Portland Thorns of the National Women’s Soccer League created a stir when their wildly popular launch T-Shirts, “Feeling Thorny?”  were deemed too sexist and were pulled from the shelves, but not before creating buzz for the team and quite a black market cottage industry for the suddenly scarce and more …

Read moreBrazil Takes Small Step, Speaks Loudly With World Cup Teeshirt Ban…

MLS Provides A Well-Timed Visit To Kick Off The Media Season

February 20, 2014 by eastwin5

It certainly isn’t easy to cut through a cluttered February landscape that includes NBA All-Star, the Olympics and USA Hockey’s dramatic weekend, the peak of college basketball season, the coming NFL Combine, pitchers and catchers reporting and the Daytona 500, but Major League Soccer went on a strategic quest to find its preseason niche this …

Read moreMLS Provides A Well-Timed Visit To Kick Off The Media Season

Timing Is Everything; Beckham Boosts American Soccer Again…

February 9, 2014 by eastwin5

The past week after the Super Bowl, the Today Show, in the midst of its Olympic buzz, welcomed a global star to its air. It wasn’t Russell Wilson and his freshly minted NFL title; it wasn’t Alex Ovechkin, headed for Sochi and the homestanding Russian team; it wasn’t Lindsay Vonn, readying for her on-air role …

Read moreTiming Is Everything; Beckham Boosts American Soccer Again…

MLS Cup and World Cup Draw Help Float The North American Soccer Boat…

December 6, 2013 by eastwin5

Say what you want about Major League Soccer and where it sits in the lexicon of professional sports in North America or where it sits as an established and viable entity in the global game, but there is no doubt that progress continues to be made as a brand. The latest step will take place …

Read moreMLS Cup and World Cup Draw Help Float The North American Soccer Boat…

Ivy Sports Symposium Sends A Clear Message: Opportunity Abounds

November 24, 2013 by eastwin5

We are hiring! That was the common thread that seemed to continue to pop out during one of the best days on the sports business calendar, the annual Ivy Sports Symposium. From the eclectic panel assembled to discuss sports in Brazil, to Yahoo’s Eric Winter and Talent League’s Tom Richardson to Gillette’s Greg Via the …

Read moreIvy Sports Symposium Sends A Clear Message: Opportunity Abounds

Samsung, NBA Start “Brand Everywhere”

November 4, 2013 by eastwin5

If you have a tablet around an NBA team, it better be a Samsung. TV’s, Galaxies, flat screen monitors, get out of the way Apple and Microsoft, one of the world’s biggest investors in sports marketing just got deeper in the pool last week. Samsung Electronics will be wall to wall on  NBA broadcasts and …

Read moreSamsung, NBA Start “Brand Everywhere”

Beach Games A New One To Watch…

October 22, 2013 by eastwin5

Two things the world has enough of are sand and water, and more than enough resorts and beaches to try and lure tourists. So it was not a great deal of surprise that this week SportAccord announced that it will be the creator of the World Beach Games at a predetermined location starting in 2015. …

Read moreBeach Games A New One To Watch…

Soccer and Snacks Score Together…

October 11, 2013 by eastwin5

Oreos and soccer go together, and so does Trident and futbol. At least they will in the future in one of the most intriguing, all-encompassing branding exercises announced this week. Mondelez International and Soccer United Marketing announced a wide ranging partnership that can be a game changer for both as they evolve together, a marriage …

Read moreSoccer and Snacks Score Together…

Hockey’s Hit Can Make Olympic Baseball Swing and Miss…

July 24, 2013 by eastwin5

It is the largest global sport not part of the Olympic programme now, and unless there is a big shift come September in popular sentiment, it will continue to be.  The baseball/softball bid that moved to final consideration in September o to return to the Games in 2020 was surprising to some, but in the …

Read moreHockey’s Hit Can Make Olympic Baseball Swing and Miss…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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