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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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FIFA

Ronaldinho to Goya, Pats to Blackhawks, Good Brand Messages Abound…

July 1, 2013 by eastwin5

As we hit July, some interesting brand enhancement campaigns, and one new one to watch in a taboo category, have popped up. Take a look… It’s A Good Year For Pirates, Current and Former: The Pittsburgh Pirates still haven’t caught the attention of casual fans, but they will soon, as the best story in baseball …

Read moreRonaldinho to Goya, Pats to Blackhawks, Good Brand Messages Abound…

Age Limit Olympic Hoops Grows Brand Basketball…

August 13, 2012 by eastwin5

It was nice seeing the second version of “The Redeem Team” take the Olympic gold on Sunday over Spain, but what did it do for the future of the great game of basketball? By contrast, the men’s Olympic soccer tourney, won by Mexico over Brazil, gave the sport a big lift and highlight a host …

Read moreAge Limit Olympic Hoops Grows Brand Basketball…

“The Friendlies” May End, But The Growth Continues…

August 9, 2012 by eastwin5

This week brings to and end a frantic few weeks of soccer “friendlies” in the United States, capped off Wednesday night at Yankee Stadium with Real Madrid meeting  A.C. Milan at Yankee Stadium in New York the second  of two powerhouse matches in The Bronx this month. However, it was well beyond the second “House …

Read more“The Friendlies” May End, But The Growth Continues…

The U.S. Becomes Soccer Central…

July 23, 2012 by eastwin5

It is a week before the London Olympics begin, and for the next 10 days soccer, more than any other sport, will be front and center in the United States. It is not World Cup, which will still have to share time with other American sports in 2014, it is a series of friendlies and …

Read moreThe U.S. Becomes Soccer Central…

Giving Blood, Getting Votes, Soccer Clubs’ Unique Searches For Kit Sposnors

July 11, 2012 by eastwin5

The challenge to find unique, promotable, and sometimes profitable brand partners for second division soccer clubs can be daunting sometimes, especially when those above you grab some of the biggest lights, and with it the grandest brands. However here are two unique kit sponsorships…one that worked, one that didn’t that were definitely worth a spot …

Read moreGiving Blood, Getting Votes, Soccer Clubs’ Unique Searches For Kit Sposnors

Soccer Gets Another Kick In The Grass…

June 30, 2012 by eastwin5

It was just this past week when I heard a 10 year old boy at Sports Authority ask his dad “Why don’t we call soccer football like everyone else?” Now that’s not to say that the NFL  needs to start ringing its hands and worry a great deal about brand issues, but it is another …

Read moreSoccer Gets Another Kick In The Grass…

Men’s Pro Hoops The Latest In Olympic Migration?

June 21, 2012 by eastwin5

FIFA has not allowed top players to play for years. Baseball, despite putting on a great front with a number of concessions, was never that upset about being pushed out the door following Beijing. Now according to a report in Yahoo Sports Wednesday, the NBA may join the team migration away from the Olympic programme  …

Read moreMen’s Pro Hoops The Latest In Olympic Migration?

Healthy Mind, Healthy Building

October 12, 2011 by eastwin5

In professional sport in North America you usually don’t think of the facility driving awareness programs, it is usually more the teams or the athletes. The stadiums and facilities do promote programs specific to the event, “Don’t Drank and Drive” etc., but it is really not incumbent on the building for wide reaching programs for …

Read moreHealthy Mind, Healthy Building

Soccer Gets Another Kick Forward In The States…

May 30, 2011 by eastwin5

Yes it’s lead in was a half hour Wonderbra commercial and yes the football vs. soccer comparison by Michael Strahan was unneeded and more than a tad insulting (or maybe it was more a statement about how far soccer still has to go in the States?), but “Brand Soccer” in the U.S. took another step …

Read moreSoccer Gets Another Kick Forward In The States…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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