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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It was nice seeing the second version of “The Redeem Team” take the Olympic gold on Sunday over Spain, but what did it do for the future of the great game of basketball? By contrast, the men’s Olympic soccer tourney, won by Mexico over Brazil, gave the sport a big lift and highlight a host …
This week brings to and end a frantic few weeks of soccer “friendlies” in the United States, capped off Wednesday night at Yankee Stadium with Real Madrid meeting A.C. Milan at Yankee Stadium in New York the second of two powerhouse matches in The Bronx this month. However, it was well beyond the second “House …
It is a week before the London Olympics begin, and for the next 10 days soccer, more than any other sport, will be front and center in the United States. It is not World Cup, which will still have to share time with other American sports in 2014, it is a series of friendlies and …
The challenge to find unique, promotable, and sometimes profitable brand partners for second division soccer clubs can be daunting sometimes, especially when those above you grab some of the biggest lights, and with it the grandest brands. However here are two unique kit sponsorships…one that worked, one that didn’t that were definitely worth a spot …
It was just this past week when I heard a 10 year old boy at Sports Authority ask his dad “Why don’t we call soccer football like everyone else?” Now that’s not to say that the NFL needs to start ringing its hands and worry a great deal about brand issues, but it is another …
FIFA has not allowed top players to play for years. Baseball, despite putting on a great front with a number of concessions, was never that upset about being pushed out the door following Beijing. Now according to a report in Yahoo Sports Wednesday, the NBA may join the team migration away from the Olympic programme …
In professional sport in North America you usually don’t think of the facility driving awareness programs, it is usually more the teams or the athletes. The stadiums and facilities do promote programs specific to the event, “Don’t Drank and Drive” etc., but it is really not incumbent on the building for wide reaching programs for …
Yes it’s lead in was a half hour Wonderbra commercial and yes the football vs. soccer comparison by Michael Strahan was unneeded and more than a tad insulting (or maybe it was more a statement about how far soccer still has to go in the States?), but “Brand Soccer” in the U.S. took another step …