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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Understanding The “Hear Froms”…

May 10, 2025 by Joe Favorito

It always seems to happen more around this time of year for various reasons…fiscal calendars, graduations, changes in leadership and so on…but the spigot on people reaching out to find out what’s next in their careers seems to get much bigger. One theme that always seems to come up is the question of “why people …

Read moreUnderstanding The “Hear Froms”…

After a Thrilling PBR Teams Championship, Bull Riding League Looks to Broaden Fan Connections

October 23, 2024 by Joe Favorito

Team Bull Riding a thing? The skeptical sports world may have looked quizzically on the idea as a gimmicky ploy. Go ahead and prove the concept PBR. So… The PBR Teams league finished its third season in Las Vegas last weekend with an instant playoff classic on the CBS Game of the Week. The fifth-seeded …

Read moreAfter a Thrilling PBR Teams Championship, Bull Riding League Looks to Broaden Fan Connections

ForgiveCo, Josh Allen and Debt Forgiveness Score A Unique Partnership…

January 5, 2023 by Joe Favorito

Sports is never very forgiving on the field, we like our wins to be decisive. However can a new concept tied to forgiving loans use sports as a potential pathway to success? ForgiveCo is a new public benefit corporation that aims to help brands do good by forgiving the debt of necessity for individuals in …

Read moreForgiveCo, Josh Allen and Debt Forgiveness Score A Unique Partnership…

Fish Where The Fish Are: Properties Keep Adding Engaged Content Platforms…

February 22, 2021 by Joe Favorito

One of the top priorities for any sports property is finding ways to lure the fans of tomorrow. Fishermen go where the fish are. And for sports marketers fishing for kids? Well, that audience is glued to their phones…peering at screens increasingly showing content from TikTok and Snapchat. Last week, UFC announced a multiyear partnership …

Read moreFish Where The Fish Are: Properties Keep Adding Engaged Content Platforms…

Best Practices: Bucking Bulls And Stereotypes – Inside The News Room of Professional Bull Rider’s Season Launch

January 11, 2019 by Joe Favorito

“Open Big.” PBR’s season-launch strategy is to bust from the gate like a raging bull. Considering parent company Endeavor’s deep roots in Hollywood, that objective makes sense. Like blockbuster films, sports is a momentum game. It’s hard to move forward if you begin by going backwards. For the past 13 years, PBR has launched a …

Read moreBest Practices: Bucking Bulls And Stereotypes – Inside The News Room of Professional Bull Rider’s Season Launch

PBR Salutes A Media Legend…

November 8, 2018 by Joe Favorito

Most cowboys, stock contractors and fans of Professional Bull Riders (PBR) gathering in Las Vegas for the sport’s 25th World Finals beginning tonight had never heard the name Barry Frank. They did this week, however, when the television legend received one of the sport’s most prestigious honors, the Jim Shoulders Lifetime Achievement Award, at the …

Read morePBR Salutes A Media Legend…

In DC, Calling BS To Cut Through The Clutter…

August 14, 2018 by Joe Favorito

Sometimes working for an underachieving team, or someone in a smaller market, or a niche property gives you the freedom to push the edge that more mature and sometimes staid properties may not have the ability to do. And so again go our friends at the PBR, who this week unleashed a fun and disruptive …

Read moreIn DC, Calling BS To Cut Through The Clutter…

Can Henry Cejudo’s Olympic and UFC Double, Score With Latino Fight Savvy Fans and Brands?

August 13, 2018 by Joe Favorito

The following originally appeared on Portada) He is an Olympic wrestling champion, the only Latino athlete to take home gold for the United States in the Beijing Olympics in any sport. The son of undocumented immigrants who worked hard to give him a better life, Henry Cejudo’s (@HenryCejudo) narrative got all that much better last Saturday …

Read moreCan Henry Cejudo’s Olympic and UFC Double, Score With Latino Fight Savvy Fans and Brands?

PBR Looks To Its Roots To Help Build Its Future

February 17, 2018 by Joe Favorito

It’s a mixed February sports weekend, between NBA All-Star, The Olympics, pitchers and catcher reporting and Daytona getting NASCAR going, but the PBR, which I got to witness in January, is still finding ways to cut through the clutter with its own narrative in its 25th anniversary season. The Professional Bull Riders began 25 years …

Read morePBR Looks To Its Roots To Help Build Its Future

Veteran’s Day Arrives; Sport Steps Up To Honor Beyond The Field…

November 11, 2017 by eastwin5

The “Salute To Service” initiative the NFL will stage this week, along with all the efforts that MLB put on in and around the World Series and the PBR NASCAR and others have done is beyond praise for the men and women who not only do so much to keep us safe, but who are …

Read moreVeteran’s Day Arrives; Sport Steps Up To Honor Beyond The Field…
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JOE FAVORITO
joefavorito1@yahoo.com

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