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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It still amazes me sometimes how the change of one word can not just reframe, but totally reset a vision. Sometimes it’s changing the reference from fighters to athletes, this week sadly we learned that a conflict might not actually be a war even when it looks like one, and there is the one I …
I was futzing around my basement earlier this week and came across a postal scale and some fishing weights, which had nothing to do with mailing packages or catching bass. They were key elements in a Scouting tradition which we enjoyed back in the day, carefully balancing, weighing and finding ways to get a slight …
This weekend in the US we have some of the biggest events tied to speed going on…the F1 Grand Prix in Miami and The Kentucky Derby, along with NASCAR at Texas Motor Speedway and IndyCar revving up in Birmingham. Heck there is even Grand Slam Track setting down in Miami as well, so the need …
Daytona is still in the distance, Indy Car is still quiet as it looks to 2023, Formula E is finding its post pandemic niche, and Formula 1 has become the cause celebre in North America with new, young, engaged roots. Oh and in most of the US it’s cold. Still in basements across America, fathers and …
