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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There were lots of debate on the NFL’s move into the Christmas Day lineup and how it would hurt the NBA or not and on and on. Would the NFL’s two latest partners, Netflix and Amazon, be hurt by the failings of what were thought to be elite matchups suddenly turned into also-ran’s…would the NBA …
When I was with the Knicks we were practicing at Pauley Pavillion one day, and Larry Brown walked in and told a story. Pointing to the end zone he told me to see the banners up there…the only ones hanging were for National Championships. “That was Coach Wooden, when I became head coach here I …
Since it looks like I will have not one, but two classes at Columbia this fall, I have started the pre-course “Get to Know You” calls and emails with students. It is earlier than usual, but never loses its joy for me. This summer I took a break from the teaching…or I think more of …
We enter the summer movie season this weekend, one in which the back to the theater with limited streaming at launch plan seems to be growing. Case in point is “Mission Impossible: The Final Reckoning” which will hopefully lead the return to the coffers of massive dollars into the studios who have struggled to find their way …
It sounds silly or self-evident but the value in connecting past to future fandom lies in those who have worn the uniform, or walked the sidelines, even for a few moments. Regardless of the score, or the record with few exceptions either on the pro or college side, the value of connecting to alumni as …
“Bask not in the glow of all you have accomplished; Enjoy the light just beginning to rise around you as well.” – me ? I was sitting on this early Saturday morning looking at our beautiful tree and thinking how lucky we are to have what we have here in our little spot in New …
There was a time wayyy back in the 1990’s when the New York Knicks would be yearly contenders for the NBA Eastern Conference Championship and when the team played on the road in places like Indianapolis or Philadelphia or Houston, you would tune in and on the new sideline rotating signage you would see ads …
When we were back with the Knicks, the fact that we did not win as much as hoped on the court gave us the ability to story tell way beyond wins and losses, maybe even more than we could have done if we had been title contenders. A big part of that storytelling success was …
“You write your first draft with your heart, you rewrite with your head.” -William Forrester While many think “Bond” when speaking of Sir Sean Connery who passed away at age 90 on Friday, to me he was Marko Raimius, Jimmy Malone, Henry Jones Sr., and my favorite, William Forrester in one of the more underrated …
I don’t know Michael Arcieri, heck I only know a few people still working in the front office of the Knicks since my time there over a decade ago, but in reading this Thanksgiving Day story by Chris Iseman I know enough of what Michael has done to make it relatable to what success can …
