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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
For some time we have been told, and probably, convinced ourselves, that New York and winning did not have to be part of the formula for sports business success. Tom Brady and Steph Curry, Lionel Messi and Caitlin Clark, LeBron James and Shoei Ohtani etc. etc…all have done pretty well coming into New York but …
One more Knicks postscript for me. The why. While there are thousands of young people and new arrivals on the massive bandwagon there are the personal stories of strangers and of those in my recent and distant past that made this special for a watch party of one. A few examples. Early Sunday morning I …
Yesterday in the middle of an oppressively hot and humid Orlando Wednesday I drove from the airport not to my hotel for a quick cold brew but to Inter&Co Stadium to watch a World Cup tune up between England and Costa Rica. Before I left the airport and was waiting for my car at Enterprise, …
It’s not over yet, but it’s getting close, this first title in New York for one of the four major men’s sports teams since the Giants beat the Patriots in 2012, the longest drought in the history of The Apple. No disrespect to the Liberty and Gotham FC and NYCFC, who have won titles in …
Tonight’s guest post is from our summer intern from Elon University Wynne Kenna, who spent time this week at the Hashtag Sports Conference at The Paley Center in New York. Throughout the different panels presented at the Hashtag Sports conference this past week, I noticed a common theme. The sports industry is starting to expand …
There were lots of debate on the NFL’s move into the Christmas Day lineup and how it would hurt the NBA or not and on and on. Would the NFL’s two latest partners, Netflix and Amazon, be hurt by the failings of what were thought to be elite matchups suddenly turned into also-ran’s…would the NBA …
When I was with the Knicks we were practicing at Pauley Pavillion one day, and Larry Brown walked in and told a story. Pointing to the end zone he told me to see the banners up there…the only ones hanging were for National Championships. “That was Coach Wooden, when I became head coach here I …
Since it looks like I will have not one, but two classes at Columbia this fall, I have started the pre-course “Get to Know You” calls and emails with students. It is earlier than usual, but never loses its joy for me. This summer I took a break from the teaching…or I think more of …
We enter the summer movie season this weekend, one in which the back to the theater with limited streaming at launch plan seems to be growing. Case in point is “Mission Impossible: The Final Reckoning” which will hopefully lead the return to the coffers of massive dollars into the studios who have struggled to find their way …
It sounds silly or self-evident but the value in connecting past to future fandom lies in those who have worn the uniform, or walked the sidelines, even for a few moments. Regardless of the score, or the record with few exceptions either on the pro or college side, the value of connecting to alumni as …
