JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The following recently ran on Portada… The best news coming out of World Cup for sports business in the United States was the aggregate power of Latino activation that played out across broadcast numbers, social engagement and brand activation. The ROI from all who looked to the Latino demo, from millennials and Spanish-first speakers to …
In 1957, the US Chamber of Commerce officially announced the National Day of the Hot Dog. Some years later, in 1994, they also decided to organize the National Council of Hot Dogs and Sausages with the National Hot Dog Day and Sausage Council deciding it to fall on the same day as the annual Capitol …
We reach mid-July and the lull comes up again; the quietest two days in terms of games in North America. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…Wednesday has become ESPY Day…. Thursday, golf also starts to grab its headlines …
It happens every year and this year we got a double dose. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…Wednesday has become ESPY Day…. Thursday ,golf also starts to grab its headlines with the Open Championships starting. MLS and WNBA …
It happens every year and this year we got a double dose. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…Wednesday has become ESPY Day and Thursday has been grabbed by Nickelodeon for their Kids Choice Sports Awards. Thursday golf also …
All-Star Games bring out the best in sponsor activation. Other than the Super Bowl, they are the only events on the calendar that are big attention getters with pre-planned locations well in advance for brands to effectively plot out activation opportunities. No worry about short series or the wrong market. The planning and the activation …
It happens every year and this year we got a double dose. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…Wednesday has become ESPY Day…a day also this year when Keith Olberman returned to ESPN and the NCAA announced it was …
Last year at this time he was the best story in baseball many know about, but few really knew of. Quiet and contained, with nervousness about communicating with the media in English and guardedness for past minor off the field issues, Miguel Cabrera was a crossover brand basking in the shadows. However as the year …
Tuesday night the sport of baseball gets what is perhaps the rarest of rare opportunities in a cluttered 24/7 sports and entertainment world…a night virtually free of competition to show off its best and its brightest. Maybe there is a little World TeamTennis, a dab of NBA Summer League and free agent movement, some minor …
If you ask many casual fans where “Baseballtown” is they may say St. Louis, Cooperstown, Williamsport, Chicago…but Reading, Pa? Correct. Reading, the home of the AA Reading Phillies, smartly grabbed the title in 2002, when a local boys and Girls Club presented the plan and the history of Reading in baseball lore to the late …
