JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I am a living, breathing example of the adage you learn more from your mistakes than you do from your success. That’s one of the great things about being involved with young people; mentoring, teaching, you get lots of do-overs and many chances to look back and see what works, what didn’t, and how you …
Friday at CitiField was the alomost perfect exeperience for a New York sports fan. Amazing weather, a salute to to two heroes past…Tom Seaver and Jackie Robinson. A safe, friendly and fun ballpark with friendly and attentive staff. A win by the home team. All except my usual six month or so quizzical question. In …
I was watching Ken Burns’ great two-part documentary on Benjamin Franklin this week when I noticed one of so many thoughts of relevance…Franklin was asked about why at his advanced age does he still care about goings on that should be taken up by younger people, and how he knows if something he is doing …
Cracker Jack and Ice Cream. Can you think of two other slices of Americana that tie to baseball any better? That’s why, as MLB opened the season this week, it was great to see Cracker Jack…with a fun brand play…and Ice Cream…through a new, and yes first ever, brand partnership get some leadoff hits for …
The simple things are usually the best activated, and National High Five Day is returning into that category after two years lost. Sure we had “virtual “high fives,” but cmon. There are many origin stories of the high five, but the two most documented candidates are Dusty Baker and Glenn Burke of the Los Angeles …
“Be a lifter, not just a leader.” That quote from WISE Women of the Year honoree, Disney/ESPN’s Rosalyn Durant really struck me as what’s needed as our industry gloriously and steadily moves back to the breakneck, in person business we have all loved. While bumpy roads still lie ahead and always will, the ability for …
“In the future, everyone will have a podcast and an email newsletter for 15 minutes.” That little tweet from my longtime friend and colleague Jim Maiella a few years ago really summed up the rush to storytell and create authoritative share of voice these days, albeit into a crowded marketplace and sometimes, without fully know who, why …
It’s President’s Day Weekend, and sadly those looking to turn the sports page from the NFL to pitchers and catchers are being met with silence and frustration as the MLB Lockout delays the start of spring training, and maybe but hopefully not, the opening of the baseball season at the end of March. So what’s …
How do you try and make a big splash around the biggest TV event of the year with a little project and a little budget. Try and go local and get some buzz on the idea… Filmmaker Bob Babbitt did this three years ago with the Triathlon movie buying a spot in the smallest market …
This is usually the time of year when baseball’s Hot Stove is starting to really heat up. We would normally have teams doing “Caravans” with media in cities and towns far and wide in their territories, large scale in market “Fan Fests” which brought people together to meet players and alumni, engage with brands, and …