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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We are less than a month in for return to play, and with MLS heading back to stadia and the NFL starting their great training camp experiment, we thought it would be good to ask some of those on the front lines what the lessons…the positive ones…that have been learned around the one non bubble …
As the growing number of Miami Marlins tested positive for COVID 19 on Monday, the social media world went into a tizzy…MLB is on the brink of collapse, sports shouldn’t have come back, let’s send them to a bubble, the NFL is in trouble, the integrity of the game is at stake, and on and …
In the midst of his stellar “Love Letter to Baseball” Saturday night on YES Network, Jack Curry touched on something that is another example of a potential lesson learned in fan interest and engagement that will continue to play out into the future as teams, leagues, and brands reimagine what, how and when fans can …
Over time you sometimes get known for a few things that you keep either looking for in narratives and business success or points you hope are helpful to pass on to others looking for advice. Some of the ones I tend to dwell on are… The value of storytelling The importance of listening…aka “Two ears …
When you get to spend some time speaking…and as he pointed out…listening to a future Hall of Fame manager in Joe Maddon your expectations are probably a little high. In this case, the learnings, and the expectations, exceeded even our grasp. You can hear the whole 40-minute conversation as part of the latest edition of …
This past Thursday my co-host of the CUSP Show (The Columbia University Sports Podcast) Tom Richardson got to spend a good 45 minutes talking about everything but actually baseball with Los Angeles Angels Manager Joe Maddon. The podcast will be out next week and touched on well…podcasting (he has launched and then was stopped after …
Growing up my first real adult, or semi-adult, “bar home” was Runyons on 52nd street just off of Second Avenue. At Fordham we were lucky enough to be the last class where the drinking age was 18, and somehow we found our way over the years into the storied saloon to listen to everyone from …
I have been to hundreds of conferences and heard the biggest and best of speakers try to lead and inspire. Still it surprises me that the one topic we need to hear more about, and one that the biggest minds and those with the biggest visions have, is the ability to rebound from loss. Anyone …
While it is great the sports, especially team sports, is making the slow turn back to relevance in the Pandemic stricken world, it is still important to note and realize that the world that emerges in sports business on the other side of this for some time will be different. “We are going to be …
In almost any other year, next week would be virtually the end of the “sports business conference” season. Leaders Week, the Sports PR Summit and then the Sports Business Awards would bring to an end an almost non stop run of events each week that usually included stops in Miami, Boston, New York, LA, sometimes …