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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
While it is great the sports, especially team sports, is making the slow turn back to relevance in the Pandemic stricken world, it is still important to note and realize that the world that emerges in sports business on the other side of this for some time will be different. “We are going to be …
In almost any other year, next week would be virtually the end of the “sports business conference” season. Leaders Week, the Sports PR Summit and then the Sports Business Awards would bring to an end an almost non stop run of events each week that usually included stops in Miami, Boston, New York, LA, sometimes …
We recently wrote about some of the opportunities that will arise out of this challenging time, from new lines of sales to reimagined jobs, but it was a piece on ESPN.com, along with several other social posts to remind us of things we have had a chance to revisit, to (figuratively) embrace, and to help …
As we look ahead to what the world, especially the business of sports, is going to look like, it is interesting to talk, or Zoom, with so many colleagues and listen to what opportunity lies ahead that did not exist even on March 12. One is a new position that has arisen for job seekers, …
A short note to take note of on a Sunday. We get lots of newsletters and digests daily from virtually every industry. We also do our own collection as a newsletter of topics on a wide number of reads every Sunday, so the world doesn’t really need any more newsletters right now. Now notes columns, …
I decided to reach out to a wide swath of communications folks over the weekend and asked them questions on best practices, lessons learned and challenges. Will post them as they come this week…starting off with three wise men… Kirk Reynolds, Ray Ridder of the Warriors and Josh Rawitch of the Diamondbacks. Interested form having …
We are all resigned to when we do come out of the current situation, the business of sports will not be what it was before March 12 for some time. We have seen the images that foreshadow what we will see in North America being played on the diamonds of South Korea and Taiwan, and …
One of the best things about the consulting world is the ability to listen and learn from people with varied points of view and interests from around the world. It gives you a different perspective, and especially since we cross paths with so many young people, it can on occasion give a little glimpse into …
This should have been a landmark weekend for all those around the various ventures Vince McMahon oversees; the XFL, now with warmer weather coming, new faces established, media partners engaged and innovation in game presentation rising, would continue to see an uptick as March Madness came to an end, while thousands would have filled Raymond …
It’s the weekend and its raining. Where the normally would have been March Madness, Little League, lacrosse, MLS, MLB even this year the first season of XFL, there are replays, simulations and esports. So as the pause continues with COVID-19, where can we find a repository of all that is being shown, best practices learned …