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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The best teams find a way to pivot on an opportunity. Case in point, The Arizona Diamondbacks. This week, as the banter back and forth got louder over whether Madison Bumgarner’s seven inning no-hitter should “count” as a no-no on Sunday against the Atlanta Braves, the Dbacks joined the conversation. First they pivoted to a …
A few weeks ago we wrote about the growing role of Director of Fan Confidence for professional sports teams, the person who is overseeing not just how clean a facility is, but how comfortable fans believe they are when returning to a venue. While teams keep pushing for faster lines, cleaner and safer bathrooms, contactless …
Maybe we have had enough of fake news, becuase April Fools Day, at least on the sports side, was certainly toned down compared to recent years. Even the PBR, who usually deliver some fun content, chose to sit this year out. Now we did have some fun posts, Tom Brady buying the Expos, Bill Russell …
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane …
We are progressing back to more and more normalcy in our business, but it remains unclear about how access for media as we once knew it will come back if at all. Teams and leagues found out last year that you may even be able to spread, and obviously control, access to storytelling using technology …
The issue of access, activation and engagement for brands tied to sports properties certainly has not gotten any easier during The Pandemic, and even as we start to move back to some sense of normalcy, the ability to find unique ways to have athletes, even fans, engage continues to be both challenging and creative. Some …
In a continuingly unique year like no other, this week we seem to be getting a forward-looking sense of maybe a bit more normalcy ahead. First MLB announced their rules for the season, adapting some of the changes made from last year’s Pandemic shortened season, and since we now know when Spring Training, and hopefully …
Sunday, we reached the end of the NFL regular season, with the bumps and shifts along the way, on time and pretty much intact. Somewhere down the road we will look back on this year and its best practices and amongst the Bubbles and Wubbles we will tip the hat to the NFL for getting …
The last few weeks we have continued to see the axe fall as teams and leagues and media properties struggle to figure out how to bridge the next few months as we try to return to some sense of business normalcy in mid 2021. No matter where you work today, especially if you hit a …
Every year on the calendar there are those larger than the game, outsized events that involved everyone from executives and fans to brands and personalities large and small. Radio Row at the Super Bowl, the MIT Sloan Sports Analytics Conference, Soccerex, the NABC Conference at the Men’s basketball Final Four are all in that mix, …