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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Spring seems to be coming early to the east, so talking business of baseball makes great sense, and who better to get thoughts from than Cal Ripken. One of the sports’ greatest ambassadors and businessmen, Ripken’s name has become synonymous with strength, character, perseverance and integrity. In 1999, Babe Ruth League Inc. changed the name …
It is here again with very little notice, starting on Friday the 17th and going into NBA All-Star Weekend, while both last weekend and next weekend remain open for possibilities. The official start of college baseball season. While most media outlets are closely following every pitch and move prior to the official opening of spring …
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with …
As we head toward pitchers and catchers reporting in less than a month, we are seeing the seeds of baseball pop up in the most remote locations, where spring seems lightyears away. In Chicago, Detroit, Milwaukee…talk of baseball, and ticket selling and autographs are all on the minds of the die hard and the casual …
It may seem cold in most places, and most thoughts for sports consumers may be on the upcoming NFL Championship Games, but baseball’s Hot Stove, from the Hall of Fame announcements to team caravans to the upcoming Baseball Writers Dinner, keeps talk about the diamond moving along. Because baseball is such a varied property and …
One of the most underappreciated qualities in an attention starved, shout over everyone to get noticed world is the ability to listen, digest what you hear and learn from those around you. With so much white noise out there, channeling the good from the useless or mundane can be difficult, bit learning to be a …
For this week’s “Teaching Thursdays” we revisit our q and a with Dr. Josg Solonon, Principal of the Business of Sports (BOSS) School in New York… The question of how to motivate young people to be more engaged in education in the United States has been raised for decades. Standardized tests, core curriculum, better use …
Much has been hyped and speculated about what role the opening of Cuba will have in American, and global business in the coming months and years. While most experts see this as a gradual turn, not something that can happen just overnight, with many cultural, financial and political mountains to climb still, one of the …
For this edition of “Teaching Thursdays” we ask some of our colleagues at Columbia what they will be keeping their eye on for 2017. The Masters in Sports Management Program at Columbia, now just over 10 years old, is the only program in the Ivy League and is recognized as the number two program globally …
On Wednesday the sports world learned that former Brooklyn Dodgers pitcher Ralph Branca passed away at the age of 90. While Branca was known more for his infamous pitch to the New York Giants Bobby Thomson that game NY the National League pennant in 1951 , the Mount Vernon, New York native should really be …