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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I have no stake in this game, other than the ongoing support for my friend and colleague Dan Lauria, who I have worked with on three projects, “Lombardi,” “Dinner with the Boys,” and “A Christmas Story,” and my ongoing strong interest in the crossover space that exists between Hollywood and sport. So when I tuned …
It was more than a little ironic that as the wild card chasing New York Mets honored their minor league players of the year Monday night at CitiField, a huge media throng, helicopters and all, were gathered in Port St. Lucie, Florida as Tim Tebow went through his first workout for the Mets in their …
If your name is Veeck, you must work in baseball right? After all that’s what your family does, from legendary grandfather/owner Bill to father of all things innovative Mike, there is no other first family of the game then the Veeck family. So enter in William “Night Train” Veeck, the Chicago White Sox Manager of …
For all its innovation and brand creativity baseball has yet to have an official hot dog. We have our flashy national Chevrolet promotions, but the food most closely associated with the National Pastime, the hot dog, missed a beat on Thursday as the industry celebrated For all its innovation and brand creativity baseball has yet …
As we have been saying a lot recently this business, sports and entertainment, has to be more about the people and the places than the things for those who work in it. You can’t put in the hours, the travel, the sacrifices, unless you have the passion for it, and all along the way should …
The following summary was created by Columbia student Kelly Carroll. This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives …
It was great to take part in two panels on Monday for the College Sports Information Directors Convention in Dallas, one of which touched on the role of media and the back and forth we have between those looking for access, and those who need to control and monitor access in a 24/7 media environment. …
Saving lives through awareness and prevention one test at a time has been the dogged push for over twenty years for veteran MLB personality Ed Randall. A prostate cancer survivor, his “Fans For The Cure” Foundation has worked independently from an official designation for Major League Baseball for years raising funds and awareness for prostate …
It was with some shock and disappointment that amidst the Yes Network’s televising of Yankees Old Timers Day it was mentioned that it is the only Old Timers celebration in baseball, surprising as that may seem. A sport that prides itself on its history and tradition, that once had a sponsored nationwide series that honored …
As Memorial Day is upon us here in the States, it is interesting to take another quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men …