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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
How do you make hay with Sunflower seeds in a crowded market with limited money? Come up with a big idea and then pitch it as so. Good example? BIGS Sunflower Seeds. The privately held Colorado Company has stiff competition in the consumer marketplace, but they took a natural tie…baseball…and came up with a unique …
One of the opportunities and also one of the issues with social media is that the stream and the quest for information and access is never ending. The pipeline if you choose to use it, never really shuts off. So into that vacuum of information, especially for the consumer, comes the communications head in sport …
For the last few years men’s hygiene brands have used the sports space to lift awareness with a series of fun and engaging campaigns, the latest of which was their “Smelf” campaign starring All-Pro Wide receiver Greg Jennings for Old Spice. It was the next in a series of fun and irreverent campaigns that men’s …
Success is sometimes how you define it. If you look at the World Baseball Classic as a vehicle about American baseball and fandom, then you walk away from this year’s event scratching your head. Team USA, without the requisite stars, once again failed to reach the final round. So chalk up an L for the …
One of the interesting questions around the endless numbers crunching that takes place this time of year around baseball is what exactly, other than team player evaluation, fantasy play, and sports talk, is the real value for all of the statistical analysis. Teams need ways to properly analyze talent for sure, and the minutia that …
It came and went again without much fanfare this past week, the official start of college baseball season. While most media outlets are closely following every pitch and move prior to the official opening of spring training next week, and others are focused on the upcoming World Baseball Classic, the start of college play went …
The Topps Company has had various fits and starts in its existence and now is trying to survive in a digital world where traditional sports car collecting is interesting but no longer essential for those who follow a team. The collectable card company one had a host of brands vying for attention, but today, while …
With every passing week the stakes for team ownership continue to rise. The casual dollar of the fan gets tighter, costs rise for everything from labor to player development, social media drives more and more interest but also more and more expectations and brands want to see more and more of an ROI for the …
At first the announcement of T-Mobile as the new Telecommunications partner for Major League Baseball may seem like just a mega-sponsorship deal for MLB in a coveted category. However it signals a growing but very slow in the in-game adaptation of technology effectively into Major League sports in North America, especially in baseball, a sport …
Wednesday the Baseball Hall of Fame held their annual event to announce which former stars were selected by The Baseball Writers of America. The result was no one. A combination of the first “class” of retired stars from the steroid era mixed with a split voye over deserving players like Craig Biggio and Jack Morris …
