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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A little over 10 years ago, during a Davis Cup trip to Zimbabwe, the U.S. team passed a street in front of Robert Mugabe’s palace. In big letters there was a warning; “If you take a photo on this street you will be shot.” No one took pictures. Yes that is extreme, but it is …
Last fall our colleague Peter Casey launched an ambitious online tool where hoops fans could create a mosaic of all the great places they had seen hoops games, and marry those events to a narrative that matched any fans passion for basketball. It was called “Basketball Passport,” a first of its kind way to catalogue …
As we reach Opening Day of the MLB season the annual lament about baseball needing to attract a younger audience starts again. While there is no doubt that every sport wants to grab younger folks and engage more with every medium possible with its fans, the pact is that we as a society are still …
It was a seed that may have taken 100 years to germinate, but last week Major League Baseball made its bigger mark in cricket, Australian Rules Football and rugby crazed Australia. The two game series between the Dodgers and the Diamondbacks drew solid crowds and lots of buzz at the Sydney Cricket Grounds, and helped …
March Madness is in full bloom this early spring. However there is still baseball in the air, at least in Arizona and Florida and this weekend in Australia, where the Dodgers and Diamondbacks opened the 2014 season. So we wanted to highlight some cut through the clutter moves that two minor league, and one college …
The passing of Hall of Fame New York Mets broadcaster Ralph Kiner this winter at age 91 brought a great amount of responses not just locally, but nationally. From Keith Olberman to CNN, the stories of Kiner and his malaprops in the broadcast both to his star crossed career hitting homers with struggling teams in …
It came and went again this week buried amongst the large piles of snow in the Midwest and the Northeast and without any fanfare, the official start of college baseball season. While most media outlets are closely following every pitch and move prior to the official opening of spring training next week, and others are …
Other than opening day and the start of the playoffs there is probably not one other in-season day that garners more attention in baseball or hoops than trading deadline day. Like National Signing Day in college for football, there is a media frenzy with speculation, rumor, blockbuster trades, hurried press conferences and lots of attention, …
It started out as an answer to the defunct Continental Basketball Association, a way to help young, and mostly young players, in the U.S. through a minor league system that could mirror what baseball had done. Although that isn’t really where the NBA Development League is totally today, what has emerged is something perhaps more …
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with …
