JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The shaving industry has perhaps never been bigger. From products like Headblade to mail away shaving clubs to The Art of Shaving and King of Shaves chains, hair removal is spending more time courting males than ever before with slick promotions, viral videos and immersive experiences. Whereas earlier generations were focused on keeping hair, now …
As we have mentioned before, the fallout from controversy involving high level athletes and celebrities often goes way beyond the personalities themselves. The collateral damage effects hordes of people who had little to nothing to do directly with the offending party, and many times that fallout…restaurants that lose income from lockouts, memorabilia deemed worthless because …
Some of the most successful people in the sports and entertainment fields all started at the same place…the bottom; as volunteers, freelancers, and interns trying to get some experience and learn on the job. It was rarely about the money; it was about following your passion and being part of the experience. The value that …
The relative quiet of post-MLB All-Star has given way to NFL Training camp and one of the most active times of the year for baseball before the pennant races kick in…the MLB Trading Deadline. The Trading deadline, now at the end of July, grabs a lion share of the media and public attention, even if …
It is the largest global sport not part of the Olympic programme now, and unless there is a big shift come September in popular sentiment, it will continue to be. The baseball/softball bid that moved to final consideration in September o to return to the Games in 2020 was surprising to some, but in the …
The NHL survived and thrived during after this past year’s lockout, leveraging a breakneck schedule and some new faces, as well as an ever-improving relationship with NBC, to push new interest in the sport heading into a full slate of games in 2013-14. Still with their disputes settled, there was still uncertainty if one of …
The MLB All-Star events have grown into a weeklong baseball and branding extravaganza that have not just surpassed the original intention of the events, but have expanded into what is arguably the largest multi-day single sport platform in the industry. Super Bowl is a celebration of a championship, the All-Star festivals of the other professional …
Brewers Find A Way To Honor The Old Standard…Mascot: The race around the bases and the stadium with mascots now regular fare…best celebrated with Presidents in Washington and sausages in Milwaukee. However the brewers have taken a new combo spin…the anniversary celebration and the mascot race…to recently draw more attention to the brand. The club …
As we hit July, some interesting brand enhancement campaigns, and one new one to watch in a taboo category, have popped up. Take a look… It’s A Good Year For Pirates, Current and Former: The Pittsburgh Pirates still haven’t caught the attention of casual fans, but they will soon, as the best story in baseball …
Last year at this time he was the best story in baseball many know about, but few really knew of. Quiet and contained, with nervousness about communicating with the media in English and guardedness for past minor off the field issues, Miguel Cabrera was a crossover brand basking in the shadows. However as the year …
