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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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MLB

Hashtags, Virtual Autographs…Good ideas This Week

October 20, 2012 by eastwin5

As we hit the final steps before the World Series, move deeper into the NFL and college football and welcome college hoops and other winter sports, some interesting best practices for the week… Hashtags Abound: Last year the University of Mississippi cracked the hashtag on the field boundry by dropping one in the end zone …

Read moreHashtags, Virtual Autographs…Good ideas This Week

Did We Swing And Miss On Miguel Cabrera?

October 5, 2012 by eastwin5

An undefeated NFL season.  A perfect college football season. A tennis Grand Slam. Tiger. Michael. The Miracle On Ice. Even horse racing’s Triple Crown. All have been accomplished and celebrated time and again in American sport SINCE Carl  Yastrzemski ‘s1967 season for the Boston Red Sox, the last time, until Wednesday night, that any player …

Read moreDid We Swing And Miss On Miguel Cabrera?

Shave The ‘Stache, Draw The Interest…

September 26, 2012 by eastwin5

The final days of another playoff-less season for the New York Mets have gone pretty quietly. Except for the anticipation of R.A. Dickey winning 20 games and perhaps David Wright becoming the all-time team hits leader, the air left the CitiField balloon for the most part around the All-Star Game. Try as they will to …

Read moreShave The ‘Stache, Draw The Interest…

Lee, Lowes and Heisman…Another Three Good Ones.

September 1, 2012 by eastwin5

As we head into the homestretch for baseball, and the kickoff of college football, another three good ideas that popped up as the week came to an end… Certain-Lee The Best Promo of the MLB Season:  The San Francisco Giants keep finding ways to do it right and first with fan engagement, and now they …

Read moreLee, Lowes and Heisman…Another Three Good Ones.

Age Limit Olympic Hoops Grows Brand Basketball…

August 13, 2012 by eastwin5

It was nice seeing the second version of “The Redeem Team” take the Olympic gold on Sunday over Spain, but what did it do for the future of the great game of basketball? By contrast, the men’s Olympic soccer tourney, won by Mexico over Brazil, gave the sport a big lift and highlight a host …

Read moreAge Limit Olympic Hoops Grows Brand Basketball…

The U.S. Becomes Soccer Central…

July 23, 2012 by eastwin5

It is a week before the London Olympics begin, and for the next 10 days soccer, more than any other sport, will be front and center in the United States. It is not World Cup, which will still have to share time with other American sports in 2014, it is a series of friendlies and …

Read moreThe U.S. Becomes Soccer Central…

Jersey Sponsors Now, What’s Next?

July 20, 2012 by eastwin5

It was never an “if” but a “when,” so those who expressed surprise that the NBA officially announced an approved outreach plan for a front jersey patch sponsor should not be surprised at all. MLS has done well without issue, the WNBA has worked smoothly, small patches on NHL, NFL and NBA practice jerseys didn’t …

Read moreJersey Sponsors Now, What’s Next?

Thunder Roar In The Community

July 13, 2012 by eastwin5

The Trenton Thunder have a great deal of intangibles in their favor. They are one of, if not the oldest current minor league team in the corridor between Washington and Boston, at least as far as affiliated teams go. Even better their affiliation is as the AA team for the New York Yankees, bringing all …

Read moreThunder Roar In The Community

Baseballtown Plays “Top This” With Home Run Derby

July 3, 2012 by eastwin5

If you ask many casual fans where “Baseballtown” is they may say St. Louis, Cooperstown, Williamsport, Chicago…but Reading, Pa? Correct. Reading, the home of the AA Reading Phillies, smartly grabbed the title in 2002, when a local boys and Girls Club presented the plan and the history of Reading in baseball lore to the late …

Read moreBaseballtown Plays “Top This” With Home Run Derby

Still The Best Ahead For Lin, Dickey

June 25, 2012 by eastwin5

Last year if you said to a sports marketer the names “Lin Dickey” he or she may have thought you were talking about the former NFL quarterback Lynn Dickey and maybe some kind of retro fantasy camp idea for old Packers or Houston Oilers. Today, especially in the mega-market of New York, the names Lin…as …

Read moreStill The Best Ahead For Lin, Dickey
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JOE FAVORITO
joefavorito1@yahoo.com

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