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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This weekend in the US we have some of the biggest events tied to speed going on…the F1 Grand Prix in Miami and The Kentucky Derby, along with NASCAR at Texas Motor Speedway and IndyCar revving up in Birmingham. Heck there is even Grand Slam Track setting down in Miami as well, so the need …
Daytona is still in the distance, Indy Car us getting ready for its season, Formula E is finding its eco and tech friendly spot, and Formula 1 has become the cause celebre in North America with new, young, engaged roots. Oh and in most of the US it’s cold. Still in basements across America, fathers and …
Maybe becuase it’s tough to do on a weekend, or becuase the social space has clogged our inboxes, but April Fools Day, at least on the sports side, was certainly toned down compared to other years. This year we had Snoop signing with the Steelers, a Caleb Love transfer…to Duke, some fun local things at …
Daytona is still in the distance, Indy Car is still quiet as it looks to 2023, Formula E is finding its post pandemic niche, and Formula 1 has become the cause celebre in North America with new, young, engaged roots. Oh and in most of the US it’s cold. Still in basements across America, fathers and …
This past Sunday CBS had a great piece on “Ageism,” and the effects of words and actions that can be descriminatory, and disappointing to the generation over 50. Maybe that’s true, but to be honest, the people above 50 I know in business who are looking to thrive, or are thriving, are doing quite well …
As fall rolls in, our summer intern Noah Zaret keeps hammering out our podcast notes, this week featuring to recent and very timely ones; one of the growing value of entrepreneurship in the sports space, the other on the expanding world of sustainability. You can hear all our podcasts here as well. Jennifer Rottenberg On …
There is no doubt that the Cannabis/CBD business is slowly, steadily finding its way into the mainstream, and that of course includes the billion dollar business of sports. The latest and loudest salvo was fired early last week, when Major League Baseball and its teams opened up the door to do business with CBD brands, …
Sports books written by league executives can be interesting and illuminating but also risk being safe, watered down, and predictable. The exec who oversees PR for PBR (Professional Bull Riders) from an Endeavor office in New York, Andrew Giangola, has just released a new book that bucks the inherent challenges of sanitized prose, offering a …
Occasionally we check in with our friends at the PBR to see how their disruptive models are working. This year it is the team concept for bull riding. So far, so good. Every day more than 100 people relocate to Austin, Texas. Last week in Republic Square, a downtown park where in 1839 the booming …
Daytona is still in the distance as NASCAR begins its new innovation storytelling at the LA Coliseum next Sunday, Indy Car is still quiet as it looks to 2022, Formula E is finding its post pandemic niche, and Formula 1 has become the cause celebre in North America with new, young, engaged roots. Oh and in …
