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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last week within 24 hours I got to visit two venues in greater Los Angeles decades…actually over a century…apart in construction but with a common storytelling theme; to capture and excite those who entered their walls regardless of the result on the court or the field. That attention to detail now recaptured at The Rose …
The Northeast may be covered in snow and the end of February looks a bit bleak, so here’s to a few positive best practices from the past week. The Pope Speaks: Mark Pope has not had the easiest of runs leading the University of Kentucky men’s basketball program. Having known Mark from his playing days …
Sarah McLachlan and Brandy, John Tesh and Barack Obama, Ludacris, Shaboozey, and Two Friends, cause marketing events, Hall of Fame selection announcements, a new media partner in NBC (which provided a Super Bowl promo a week in advance as part of the deal), camera angles and content galore, and all the tech innovations that a …
There are some who say that the entity known as Media Row on Super Bowl week has become a messy mix. Well, if you go in unprepared, if you don’t pick your spots, if you aren;t open minded to absorb and listen and learn or if your expectations are now what they were ten years …
I will do a summary of our learnings and experiences from Media Row later this week, but first some thoughts on curious learning and the dangers of not doing so. There is so much back and forth about Bad Bunny and the halftime show and on and on. I got to chime in here before …
We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. Walking around …
I went to an early mass at our parish, St. John the Baptist in Hillsdale, NJ, and I am always interested and intrigued to what our pastor, Monsignor Peter Smutelovic, has in store for his homily. This week he talked a great deal about the faith that athletes exhibit, particularly the infectious enthisiasm Indana quarterback Fernando …
The pulpit, be it on a mobile device, in front of a microphone or talking to friends and family is such a powerful position. You have the ability, large or small to speak and drive everything from public opinion to what your family is eating for dinner. However, do we use it correctly? In our …
There he was again, finding a way to insert into a narrative tell a story, remind us how to enjoy the sometimes mundane act of watching an early January hoops game while a legendary coach gets…tossed out? Snoop Dogg does it again. If you haven’t watched or listened to his call as the Warriors Steve …
The information gleaned from newsletters, if you can curate them correctly, is invaluable. One of my favorites is Offball, which brings me info on sports like pop culture I don’t find elsewhere. This week was a little ditty about “Marty Supreme” and the misframed message of it’s what…it’s a story framed around table tennis, not …
