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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It has been the joyful summer of drinking from the sports business firehouse, and the real fun of this all is very little was predictable. The Knicks run, the World Cup (I still have my notes to formulate), The MLB and WNBA All-Star Games have all given us pause to smile and appreciate above the …
On Friday, Sports Business Journal ran the piece below which I cut and pasted for clarity. I found many of the answers a little surprising…only one of the group really showed a path forward…and it seems to point to either a lack of understanding internally, a sign of the changing climate of ownership, and more …
Monday night there he was, a career athlete on the fringe of sports sitting front and center on a stage in Manhattan talking to an audience that included the CEO of Lenovo amongst other dignitaries and business leaders…a soccer player whose relevance to most of the world just 60 days ago was negligible, but who …
We are in the midst of a run of mega events…World Cup, MLB, MLS and WNBA All-Star Games, even Fanatics Fest this weekend. Yet while we chase the glitz and glam and hype, watching a few kids playing whiffle ball in our neighborhood, and watching some others play catch with a football at the beach, …
While World Cup is still dominating conversations, July 1 marks the beginning of NBA Free Agency with Summer League almost here, as well as the WNBA season progressing along while the Knicks title still swirls over New York. So we decided to pull together three recent listens curated by our intern Wynne Kenna. You can …
Joe Favorito I have somewhere packed away a frosted glass with The University of Louisville logo on it and their schedule from the 1985-86 season. On that glass it shows that Iona College played at the #15 Cardinals on December 10 (Louisville won the game 88-75). That’s it. Nothing of significance for anyone else but …
For some time we have been told, and probably, convinced ourselves, that New York and winning did not have to be part of the formula for sports business success. Tom Brady and Steph Curry, Lionel Messi and Caitlin Clark, LeBron James and Shoei Ohtani etc. etc…all have done pretty well coming into New York but …
One more Knicks postscript for me. The why. While there are thousands of young people and new arrivals on the massive bandwagon there are the personal stories of strangers and of those in my recent and distant past that made this special for a watch party of one. A few examples. Early Sunday morning I …
Yesterday in the middle of an oppressively hot and humid Orlando Wednesday I drove from the airport not to my hotel for a quick cold brew but to Inter&Co Stadium to watch a World Cup tune up between England and Costa Rica. Before I left the airport and was waiting for my car at Enterprise, …
It’s not over yet, but it’s getting close, this first title in New York for one of the four major men’s sports teams since the Giants beat the Patriots in 2012, the longest drought in the history of The Apple. No disrespect to the Liberty and Gotham FC and NYCFC, who have won titles in …
