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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
While World Cup is still dominating conversations, July 1 marks the beginning of NBA Free Agency with Summer League almost here, as well as the WNBA season progressing along while the Knicks title still swirls over New York. So we decided to pull together three recent listens curated by our intern Wynne Kenna. You can …
Joe Favorito I have somewhere packed away a frosted glass with The University of Louisville logo on it and their schedule from the 1985-86 season. On that glass it shows that Iona College played at the #15 Cardinals on December 10 (Louisville won the game 88-75). That’s it. Nothing of significance for anyone else but …
For some time we have been told, and probably, convinced ourselves, that New York and winning did not have to be part of the formula for sports business success. Tom Brady and Steph Curry, Lionel Messi and Caitlin Clark, LeBron James and Shoei Ohtani etc. etc…all have done pretty well coming into New York but …
One more Knicks postscript for me. The why. While there are thousands of young people and new arrivals on the massive bandwagon there are the personal stories of strangers and of those in my recent and distant past that made this special for a watch party of one. A few examples. Early Sunday morning I …
Yesterday in the middle of an oppressively hot and humid Orlando Wednesday I drove from the airport not to my hotel for a quick cold brew but to Inter&Co Stadium to watch a World Cup tune up between England and Costa Rica. Before I left the airport and was waiting for my car at Enterprise, …
It’s not over yet, but it’s getting close, this first title in New York for one of the four major men’s sports teams since the Giants beat the Patriots in 2012, the longest drought in the history of The Apple. No disrespect to the Liberty and Gotham FC and NYCFC, who have won titles in …
On Saturday I was texting with my friend Corey Leff and he mentioned he was going to the Mets game Sunday so his daughter Madison could join other kids postgame and run the bases. I half jokingly commented, why would it be silly to have an opportunity for adults to run the bases…or shoot free …
I have always believed that the fan experience to teams or leagues is about listening and adapting and learning about the individual, or the group, and what draws them to loyalty. Sometimes it’s literally hereditary, sometimes, its location based, sometimes its star power, sometimes its hard luck, sometimes it can be something as simple as …
We are heading to Italy, and one of the gifts for a young cousin who wants something “quintessentially American,” is the baseball cap. Now while many suggested Yankees…Italians even with the World Baseball Classic success still don’t know the nuances of the diamond that much (and more on the Yankees) below the real cultural relevance …
Giving a sampling of content: Interesting the key sports biz players who have had hard paywalls like Sports Business Journal who are now putting select content outside those walls. Much like The Athletic now allowing free shares, the need for more eyes than those with $$ is inevitable for most. Now they don’t giveaway all …
