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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Our travels have brought us a tremendous amount of new listens to start November, from great origin stories to how to succeed in everything from research to roller derby, broadcast to investment. As always you can find all of our ten plus years of pods here. Liten, learn and share away. Building Equity in and …
Halloween has different meanings for many people, and they are often tied to memories of Trick or Treat or costumes, especially from childhood. One of mine is actually about a different kind of surprise…in 2001…25 years ago… Halloween marked Michael Jordan’s return to the NBA with the Washington Wizards and began my seven year journey …
This past summer, when we had nothing better to do, we dispatched our intern Wynne Kenna on a project we had wondered about. How many teams, in the four men’s major leagues (NFL, NBA, NHL, MLB) still print materials? It came about after the time we spent in and around FIFA for both the Club …
This past week we saw the White House ‘ban” several news outlets from doing their jobs, for reasons ranging from petty silliness and power plays to “National Security.” While it is still a bit of a question as to whether those at the top will let outlets…like CNN…back in for the long term despite a …
As we reach the end of September, three wide ranging listens about the power of storytelling, consensus building, and being in the right place at the right time. As always you can hear all of our pods here. Building A Career, Now About Careers: We welcomed Rick Alessandri, Managing Director of Media and Sports Technology …
Every year we ask in class when are the worst days to “break” news. It used to be the default answer of weekends…or Fridays…now not so much. In a 24 7 global news cycle, the exact day and time takes much more expertise and knowing your audience. While public companies still follow the patterns of …
I love learning from coaches and one of the biggest areas most talk about…but most in business hate to…is learning from loss. No matter who you are in the zero sum game of sport, you will lose probably more than you win, and while we dwell on the big moments…everyone’s fans are the best, our …
Hard to believe that SBJ’s Thought Leaders retreat was over a week ago already, but some of the themes my friend and colleague Abe Madkour pointed out in his weekly column from the event continue to expand and be amplified in meetings, conversations and observations in the week and a half since the event in …
It has been the joyful summer of drinking from the sports business firehouse, and the real fun of this all is very little was predictable. The Knicks run, the World Cup (I still have my notes to formulate), The MLB and WNBA All-Star Games have all given us pause to smile and appreciate above the …
On Friday, Sports Business Journal ran the piece below which I cut and pasted for clarity. I found many of the answers a little surprising…only one of the group really showed a path forward…and it seems to point to either a lack of understanding internally, a sign of the changing climate of ownership, and more …
