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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
During the World Series it was a little surprising to walk into a CitiField bathroom and see people charging their phones in the lone outlet by a urinal. The same scenario for the wireless charger-less generation goes on countless times in stadia and arenas, as people more dependent on mobile devise look for some extra …
The following also appeared in The Daily Payoff Ted Leonsis has never been one to shy away from opportunity, and he has been very bullish on the legalization of gambling in a city, Washington, that has hid from the issue despite the fact that the municipality itself could use the tax infusion sports books …
We first met Justine Siegal when we were working on trying to get baseball back in the Olympics following the Seoul games. One of the issues with the sport and the Olympic movement was that there were not enough opportunities for women, and softball was not interested in a combined bid. Neither was Justine. She …
It is a brand that most consumers know, but few these days follow consistently, the Harlem Globetrotters. Their shows still have great family value, especially on a cold winter’s night when they are in town for a day or two, but in an era of star quality and fast and loose entertainment for the millennials, …
Adidas meet the NHL? As one of the biggest global athletic fashion brands left the NBA this past spring, many wondered what would be next and what has happened to the German brand. The answer apparently is an approach with several prongs, one of which was the recently announced mega-deal with the Houston Rockets James …
Several years ago I was sitting in the stands at the US Open during a rain delay with Doug Band, who was then President Bill Clinton’s Deputy Assistant. Doug was at the Open with POTUS that day, and as we waited for the courts to dry, we got to talking about the similarities between what …
For decades the Dallas Cowboys have had the moniker “America’s Team,” something which the Atlanta Braves also claimed even during their bad years because of their massive exposure on WTBS when the station was one of a handful carried nationally on cable systems and well before the days of sports-specific networks. However the Toronto Raptors, …
This also appeared in The Daily Payoff At last week’s Fantasy Sports Trade Association Summer Conference in New York, a crowd of several hundred, most on laptops, listened intently to sports and fantasy business leaders talk about the upward growth and engagement of consumers in and around all things fantasy, especially the fascination with …
If you are a son or daughter of Philadelphia, a fan of theater, or a follower of basketball, college sports or anything to do with statistics your heart should be a little heavier tonight, as we lost our “Superstat” on Tuesday night. Harvey Pollack, the last fulltime employee of the NBA, creator of all things …
While one of the most diverse sports weekends of the year takes place; French Open Final, Women’s World Cup starts, NBA and Stanley Cup Finals, soccer wraps in Europe and a healthy dose of baseball in the States, the marvel of the massive draw of cricket still provides a nice comparison for engagement and audience …