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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There they were in different parts of the same New Jersey newspaper Thursday, human interest pieces on former Rutgers football player Eric LeGrand and former New Jersey Nets star Jayson Williams. LeGrand, whose amazing story to overcome his injury induced paralysis has inspired hundreds of thousands of people to take stock and ownership of their …
This past Thursday may have been one of the busiest sports days of the year in New York. The Mets hosted the Miami Marlins and their ex-star Jose Reyes, the Rangers and Devils played Game 7’s against the Ottawa Senators and Florida Panthers, respectively, the Knicks were closing out the regular season and looking to …
It is no secret that as costs escalate and fans clamor for more access and brands for more ROI, that team sports needs to continue to be more creative in finding dollars to meet budget and in giving fans more reasons to engage. So with that in mind it should come as not a huge …
In just over 10 days, professional basketball, at least the NBA version, will officially leave the state of New Jersey, when the Nets host the Philadelphia 76ers in what will be their final game during a two season transition period from the IZOD Center to their new home two rivers away at the Barclay’s Center …
The 24 hour period on Wednesday and Thursday of this week saw something that most people would have never predicted six, eight…well weeks ago. That March Madness and Linsanity could take a back seat in the beginning of spring to…Tim Tebow and the New York Jets. In less than 12 hours the NFL again rose …
As we hit the final day of winter, not to mention St. Joseph’s Day (also underrated as a holiday everywhere except Italy and Brooklyn) some good items and thoughts from over the weekend. Warriors Count It Down: Monday night the Golden State Warriors will retire Chris Mullin’s Number 17 jersey and they have done a …
It is as busy a week as any on the sports calendar in North America. March Madness, spring training, NHL, MLS starting, NASCAR, NBA and then all local activities rolled into one. Even with all going on, two key player personnel activities, the first day of NFL Free Agency and the NBA Trading deadline, still …
For all the talk about basketball being a global game, the sport still means different things to different people in different places. In countries like China or France, NBA may have more leverage as a brand when Yao Ming or Tony Parker is involved, as nationalistic pride takes hold. In hoops-savvy Spain or Brazil, the …
Hockey takes Its Weekend: Five years ago it started with a series of disjointed events with little media attention in hotbeds across the country. However now, with the buy-in of a major corporate sponsor (McDonald’s), the media power of NBC and the marketing if the NHL, “Hockey Weekend In America” is continuing to gather steam. …
In the fall, the movie “Real Steel” gave us a little peak into the use of tablet technology in sport. The trainers, one played by Hugh Jackman, used tablets to control their boxing robots instead of putting humans in the ring. It was significant in the face that the tablets used were not Ipads, they …
