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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Wheaties, Bose and Gaming…Three Interesting Storylines From The Week…

December 17, 2021 by Joe Favorito

Three items to note from the week… Wheaties Tries A Reboot Wheaties is turning 100, and it’s celebrating by bringing back the most iconic athlete in its history. Michael Jordan will grace the box once again, appearing for the 19th time on the packaging. Continuing its long history of positioning itself as a healthy breakfast …

Read moreWheaties, Bose and Gaming…Three Interesting Storylines From The Week…

The Options For Creating Spoken Word Content…In College and High School…Have Never Been Greater…

October 26, 2021 by Joe Favorito

There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came Siri and Alexa, podcasting, and Itunes and digital audio and Sirius/XM and I …

Read moreThe Options For Creating Spoken Word Content…In College and High School…Have Never Been Greater…

Streaming Keeps Growing The Multilingual Engagement Opportunities….

September 30, 2021 by Joe Favorito

There is so much continued talk about streaming and the value of personalized channels can bring to hand casual and diehards a point of view as to how they want to engage in the live coverage of their favorite sporting events. We keep seeing the expansion of Twitch (now with as many as 20 channels being …

Read moreStreaming Keeps Growing The Multilingual Engagement Opportunities….

With Return To Campus Here, NIL There, #BeKind21 Presents An Interesting Oppt On the Cause Side…

September 8, 2021 by Joe Favorito

As most return to campus, I randomly found a piece in Sunday’s New York Times on mom of Lady Gaga, Cynthia Germanotta, and her Sunday routine, and in that was a reference to #BeKind21. So, we went looking. Here’s what we found… Culminating on the U.N. International Day of Peace, #BeKind21 invites schools and colleges …

Read moreWith Return To Campus Here, NIL There, #BeKind21 Presents An Interesting Oppt On the Cause Side…

As Students Get Going In School, The Ability To Create One’s Voice And Niche Has Never Been Greater…

August 30, 2021 by Joe Favorito

We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots of screaming going on, but when you listen, what are …

Read moreAs Students Get Going In School, The Ability To Create One’s Voice And Niche Has Never Been Greater…

“Going To The Doctor,” “Checking The Box”…The Misnomers of “Media Training” And What Curious Learners Should Know…

August 27, 2021 by Joe Favorito

There was a time about 100 years ago (it was actually 1984) when then St. John’s Sports Information Director the late Katha Quinn caused quite a stir when a reporter, Clemson Smith Muniz of the Daily News, wrote that the elite Red Storm men’s basketball players were being put through “Media Training.” It was partially …

Read more“Going To The Doctor,” “Checking The Box”…The Misnomers of “Media Training” And What Curious Learners Should Know…

Breaking silo’ed Storytelling…Are you in the Nuclear Silo Or The Progressive One?

August 16, 2021 by Joe Favorito

A few weeks ago, I was walking on the Upper West Side of Manhattan and noticed a sign from a bygone era…a Fallout Shelter. Built deep in cement basements, the idea was when the big one dropped you would head down, and siloed away with these rations and large containers of drinkable water, you would …

Read moreBreaking silo’ed Storytelling…Are you in the Nuclear Silo Or The Progressive One?

25 in 1988, What A Summer That Was…

August 1, 2021 by Joe Favorito

A break from the sports business best practices, sort of… The past week we have been lucky to have my 25 year old daughter Christine home from graduate school at the University of Georgia, while her brother Andrew finishes his delayed senior film project at Drexel. Having Christine home, at age 25, made me think …

Read more25 in 1988, What A Summer That Was…

From Jeremy Bloom to Ceyair Wright, the NIL Opportunity for The Multitalented Arrives…

July 26, 2021 by Joe Favorito

The issue and opportunity for Name Image and Likeness is still in the fits and starts stage, with a rush for Buzz and sizzle but not a whole lot of execution unless you are in the social space, just yet. However one of the areas that NIL can clear up is for student-athletes who have …

Read moreFrom Jeremy Bloom to Ceyair Wright, the NIL Opportunity for The Multitalented Arrives…

Cause Marketing, Local Business, Engaged Athletes: A Good NIL Blueprint At Rutgers…

July 10, 2021 by Joe Favorito

The first ten days of NIL have brought buzz, ridiculosity, hype, debate, confusion and even some great opportunities with a very long road ahead for what this will actually mean, and who will be the winners, and sadly, the duped losers in the coming months. Like other “opportunities” that have rushed to the forefront in …

Read moreCause Marketing, Local Business, Engaged Athletes: A Good NIL Blueprint At Rutgers…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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