JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
So who do you believe? A few weeks ago, an ESPN related independent poll showed that 71 percent of fans were in favor of athletes taking a stand on social justice issues. This week a poll by Gallup conducted over the last year claims that sports in general, largely driven by athlete activism, has plummeted. …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and iTunes and digital audio and Sirius/XM and I Heart Radio and …
Marketing effectively to a niche audience can be really successful if done right, and if you have the right merchandise, and who doesn’t love the cool merch, at the right price at the right time, the niche can grow. So in talking to a colleague this week he mentioned a company that has found a …
Amidst all the announcements of cuts and downgrades from varsity status on colleges across the country…as of July 10 there were now 51 schools cutting over 182 sports that could impact thousands of student-athletes, coaches and staff…was a bit of a shining light of opportunity. Several schools had announced that sports…from soccer to squash to …
Every June and July for the past eight years I have had the great honor of teaching and learning from high school students with an interest in sports business. Between our summer program at Columbia, The School of the New York Times, and some other programs like the Manhattan Sports Business Academy, at least parts …
As we wade through the unchartered waters of business life on hiatus it’s always good to draw from best practices past, especially ones that can help lead you forward. An example as in my basement file cabinet, here I keep the notebooks and legal pads that have spanned the better part of 30 years …
There was a time when we were starting to wind down the International Fight League 12 years ago that the late Jay Larkin, who was heading the business at the time, suggested we do fights in a warehouse with all the lights and pageantry and maybe a few fans in a few rows. After all, …
As March Madness gets going, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), but Werner remains one of the few brands that seems to always find its way to the camera, and the most important …
The continued value of Historically Black Colleges in the lexicon of college athletics continues its renaissance this weekend when the Central Intercollegiate Athletic Association (CIAA Basketball Tournament) takes place for the 75th time in Charlotte, NC. The tournament annually draws more than 100,000 people to its games and surrounding activities and more than 130,000 are …
The Oakland A’s are not the first, but they are the latest, and the first in the very traditional world of baseball, to go the audio streaming route vs having a local radio partner for the 2020 season. Oakland’s Dave Kaval explained the reasoning (they will have terrestrial radio in certain parts of the market …