JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It may have not been the best kept secret, the announcement Monday of the 201 U.S. Men’s Basketball Team for the Rio Games, but the folks at USA Basketball, along with their partners like Nike and the NBA, found a way to officially break the news and give every member of the team literally a …
The college space big and small continues to be pretty unwieldy for both those working in the space, and those looking to engage in it. Where can one go for the best, most concise and consistent information at all levels, and how can even a casual observer be informed? One of the go-to places for …
It was great to take part in two panels on Monday for the College Sports Information Directors Convention in Dallas, one of which touched on the role of media and the back and forth we have between those looking for access, and those who need to control and monitor access in a 24/7 media environment. …
My guess is anyone reading this as at least a passing interest in the multibillion dollar industry that is sports today. But how did we get here, and more importantly, who got us here in just a few decades. Many of those questions and more are looked at by Matthew Futterman in his new book, …
As a society we continue to like our sports bigger, faster and stringer. We love innovation and technology, and a sprinkle of analytics doesn’t hurt. However when we look away from the bold and the brightest, sometimes we miss the best stories, and adaptive sports and its evolution is changing this. Before his legal issues, …
There are few brands in the Northeast that use sports more as a platform for awareness than Amtrak. From New York to Boston to Philly to Washington, fans cannot watch a broadcast or attend a game without some kind of call to action by America’s premier national train service. It is with that in mind …
The college space in the sports marketplace remains one of the hottest, especially with the mega-ratings and brand engagement that the elite conferences bring. Couple that with March Madness, and smart marketing in the Mid-Major space, and college is at or near the top of many “like to haves” for brands. However what about below …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
Back in the day when they were the Braves, then Quinnipiac College decided to raise the profile of the school there were two paths to take…political consulting polls and athletics, neither of which would be easy but both, if done well, could raise enrollment, pride and donations for the Connecticut school. Today, the Quinnipiac …
At some point the dust will settle, Kris Jenkins, Jay Wright and the Villanova Wildcats will do their much-deserved victory tour, TV spots and get their keys to the city and then the sports world will move on to the next great moment. While the shot and the effort Villanova put forth to win their …