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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
For this edition of “Teaching Thursdays” we ask some of our colleagues at Columbia what they will be keeping their eye on for 2017. The Masters in Sports Management Program at Columbia, now just over 10 years old, is the only program in the Ivy League and is recognized as the number two program globally …
It is the rarest of rare events for a sport that is cult-like across the country but forgotten in Gotham. The first full week of December every year, college football takes center stage in New York. No, it is not because of a big game…Rutgers is slowly rebuilding, Bowl-bound Army is prepping for their Navy …
Last week the Sports Business Journal printed their annual directory of sports management programs in the United States alone, and listed a staggering 356 schools that are offering some kind of program. What the quality of the programs, who is teaching at these schools, and how are they helping students get jobs is up for …
A VR recruiting experience? That’s what FusionSports, a digital marketing agency that creates virtual reality experiences for sports brands, and the University of Minnesota Golden Gophers football program are going to try and use to lure recruits to Minneapolis. FusionSports worked with the Minnesota coaching staff to capture behind-the-scenes VR footage of practices, workouts, game …
One of the good things about not sleeping much is you get ample time to think…and usually that’s a good thing. The other night I was watching one of the “Save The Children” ads on TV and remembered when we had donated to a charity a few years ago and got in the mail a …
Here we are with yet another social phenomenon, being quickly grabbed as a challenge from sports teams big and small, and with it many of their engaged followers. The question is, can it become a philanthropic driver of good, or is it just a goofy viral experiment that will go the way of dabbing and …
We all know the adage, albeit untrue, that any publicity is good publicity, and there are stories after story of promotions that seem outlandish going awry when the unthinkable happens and someone tries to cash in. Promos built around bad weather predictions, hole in one shots for millions that were unsponsored, mistakes in printed ads, …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
We were visiting the University of Maryland, College Park and we noticed something unusual…a pretty clean slate of real estate that is readily available but never used. It is not the space above urinals or under the top half of bunk beds…it is literally the ground we walk on. Since then we have seen it …
It had been a long time since “The Frozen Tundra” hosted a college game; 1983 to be exact, when the St. Norbert Green Knights faced the Fordham University Rams in “The Lombardi Bowl,” before a few hundred people as the two (then) Division III schools with ties to the legendary coach (the Packers train at …