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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As March Madness comes to a close with the Final Four, it is interesting to look at some of those “official” categories the NCAA has to see where the ROI is for companies spending big bucks on a partnership. From official ball (Wilson), to courtside advertising (Infiniti and UPS), to drinks, coolers, cups, squeeze bottles …
The innovation and content creation around March Madness will grow with each passing round. However, last week, saw several universities capitalized on the excitement around conference tournaments and Selection Sunday by scaling up content creation, courtesy of IMG College. UConn, Tennessee, and Cal reminded us that each game has its own story as they produced …
The world of the haves and the have nots in college athletics ebbs and flows in any given year, and this time of year the hope for Cinderella trying on the glass slipper in March Madness is what keeps fans up at night. However this year, perhaps more than ever, Cinderella might find her way …
In college athletics, elite stars aren’t staying for years to get their degrees for the most part. The best and the brightest are gone before their anticipated graduation day; some return, some do not. The successful coach? He or in some cases she, more than the transitory athlete (especially given the marketing scrutiny still being …
It came and went again, nestled just after MLB pitchers and catchers reported, and just after NBA All-Star Weekend. The official start of college baseball season. The start of college is going by the boards without much of a flurry of activity. While most eastern teams will head to Florida and Arizona for short trips …
There are few sports that have been as tumultuous in terms of alignment and governance in recent years that Division I intercollegiate sport. One of the calmer seas, despite being connected so closely to so many major northeast metropolitan areas, is the Metro Atlantic Athletic Conference. Now in its 35th year, the MAAC has seen …
The “Only in America” phenomenon that is National Signing Day for high school football student-athletes continues to expand both its creativity and largess every year, with The University of Michigan’s all out star studded assault to land a five star class led by Rashan Gary of Paramus Catholic High School in New Jersey and partnering …
Colleges are constantly on the hunt for new ways both to engage a student body and a business community through athletics, and with a growing globally diverse population at least two schools are looking east to try and match the excitement of college athletics, maybe some brand connections, and their evolving student bodies together….by using …
For as long as there has been college sports, the group that does all the communications, in many cases still mislabeled as Sports Information Directors, have been undervalued at a majority of intercollegiate institutions big and small. However as the role of storytelling has changed in a more digital and tech friendly era where Universities …
It isn’t the easiest thing in the world to rally college students around something they can’t drink or eat, but how about finding a cause to mix in. That was key as the renegade brand Marc Ecko found a way to take campus ambassadors, a product launch, a viral cause call to action, and some …