JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It is the third most popular sport in the world according to some numbers…its World Cup Final this week will bring in the largest audience and the most sponsorship of any event in 2011, short of the Super Bowl…it has amended its rules, added fan and sponsor friendly events and carved out a faster version …
While he may not be Jon Bon Jovi or Bill Bradley or Joyce Kilmer or even Bruce Springsteen, there are few pop cultural icons from New Jersey who are more recognizable to the general public that ESPN personality Dick Vitale. The basketball Hall of Fame member and former Rutgers and East Rutherford High School coach …
H.T. Hackney was a mid sized wholesale grocery company before Tuesday night, not well known to many outside of the business or the state of Tennessee. Now, at least for the short term, they are a household name in college sports. the company announced that they had signed former Tennessee hoops coach Bruce Pearl to …
Mark McCormack founded a company in the 1960’s on the marketing rights of Arnold Palmer and a host of other athletes, and that business, IMG, grew into the most powerful brand in the sports marketplace. From the marketing of the Pope to the creation of television to the representing of athletes, the world of IMG …
What the sport of lacrosse doesn’t need is yet another professional league to dilute and confuse. What the sport does need is continued innovation and a differentiator to drive buzz and awareness with the casual sport fan. It appears in Charlotte they are getting both. The owners of the fledgling North American Lacrosse League’s (NALL) …
The old fashioned college campaigns for awards are few and far between. Cutbacks in budgets, a move toward easier and more flashy digital campaigns, and sometimes a lack of time to effectively execute a campaign promoting a player or a series of players has left many writers mailboxes empty, leaving them to cull over stats …
Trying to coordinate all the information in the digital space is akin to playing “Wack A Mole” many times. Assisting reputable bloggers, vetting newsfeeds, sending out promotional information, coordinating effective Facebook posts, finding new promotions, organizing fan groups and making sure all that information is correct, timely and up-to-date with a limited budget is a …
Here we go again, lacrosse supporters. Memorial Day weekend in Baltimore will bring record crowds as the NCAA Lacrosse Final Four takes over the city. This year there is even more reason to celebrate, as new blood, the upstart fledgling program from the University of Denver, found and fought its way to the championship weekend …