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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As our friends at the PBR reach a championship weekend, a good reminder to look at how things have evolved this winter and spring. “This is the greatest weekend in Western sports.” So declared Stephen Jones, Chief Operating Officer of the Dallas Cowboys, at the opening press conference to PBR’s championship weekend (May 17-18) to …
Ever since a court awarded the original USFL $1 in damages in their Donald Trump-led challenges to the NFL, which brought the upstart league to its ultimate demise as it tried to move seasons, the specter of spring football has existed. There is an insatiable need for football, the player pool is crazy deep, the …
It always seems to happen more around this time of year for various reasons…fiscal calendars, graduations, changes in leadership and so on…but the spigot on people reaching out to find out what’s next in their careers seems to get much bigger. One theme that always seems to come up is the question of “why people …
I love the tangible and the visual to help me fully understand and grasp an idea. Yes, I can best understand what’s on a mobile device, but the way I digest, and reread and re-watch news and best practices is to touch go back over and fully digest the best content I can find. Maybe …
I have always loved CBS Sunday Mornings. Rare is the week that goes by when I don’t learn something about someone and something. I also really enjoy the features that run tied to sports, from the youth level to the professional and everything in between. Even if I feel I know the story, I always …
It was another great week of listening and learning on the road, and we will do a little summary of the best takeaways in the coming days. But first, one observation to consider. While the World Congress of Sport was going on in Nashville this week, there were several other events in New York and …
We have written, and seen so much about the emergence of what we have called “Sport Fashion” over the past year or so. The self-expression for athletes in the world of apparel used to be timed to events they had to attend, now it is a daily runway occurrence for those who choose to partake, …
Several years ago, I asked an official at the Premier League what it would take to play games, or even expand and add franchises in the United States. “A first mover with a huge amount of money and motivation,” he said at the time. There were other challenges over 15 years ago, ones which are …
It’s been a week since we were roaming the halls of The Hynes Convention Center, where we again came away with more from the MIT Sloan Sports Business Conference than what we gave. Some key takeaways from the rooms and the halls not just from the weekend, but for what to watch going forward. You …
We love talking entrepreneurship and disruption on our podcasts and here are three recent ones that fit the bill. Have you ever looked at Super 70’s Sports on X? Learn all about how it came to be and what’s next. How is Madden changing the NFL teams engage? We have that. Then a slightly longer …
