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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We were scrolling through our local news site this morning when we saw the story…the one that always makes me smile this time of year…our local Robotics team once again kicking butt. Take a read about this years Velociraptor, a combination of science, media, technology, deep storytelling, and high competition that is 20 years in …
Like everything else this past week, Radio Row…there is a rumor that name may change next year… in Las Vegas seemed to be bigger, busier and had more life than quite some time. The entourages for the obscure were bigger, the amount of outlets were bigger, the buzz was louder. Maybe it was because it …
In a time when cause marketing is even more on the minds of young consumers, and as Super Bowl approaches, time to give a best practice shootout to a very simple idea that ties both together, and can help, with a simple act, move mountains. It is the Souper Bowl of Caring, which was once a one …
As we get deeper into the start of the year, we highlight three recent listens of note from our just completed eighth year of the CUSP Show, which I continue to host with Tom Richardson. You can listen to over 35o episodes here, but these three recent ones cover the growth of sports using Artificial …
We have raisied this before, but I don’t think there is anyone better at staying relvent and engaged than Snoop Dog. Want him to be engaged in a brand, let him give up smoking. Done. Olympics? Let’s be NBC and make him a correspondent. Done as was announced this week. He shows he supports and …
“He wasn’t there because his publicist told him to be there, and to be nice. He was there because he wanted to be.” As we head towards 2024 there are so many hoping for a retooling or a reset Chief Innovation Officer, Metaverse Journey Builder, Chief Resilience Officer, Chief Happiness Officer…we have written about the …
This was a labor of love and learning compiling these books. A few notes. I read them all, so it’s not just a recommendation or a favor. We ended up heavy on NY, baseball and hoops this year, but they are not just for NY fans. Also these were all published in 2023. I had …
Last week was our second to last planned trip of the year, to Washington for SBJ Dealmakers. Great to listen and learn not just from those on the stage but those randomly roaming the hallways. Some things to think about on the first Monday in December. “Are You Willing to Cross The Street?” That question …
It keeps getting better. My Cause, My Cleats keeps finding new ways to make the pie bigger for cause marketing. For those who don’t know, it started as a simple way for players to tell their story a few seasons ago, one which drew the ire of the NFL as a uniform violation, but one …
A Shootout Lost To History: The Great Alaska Shootout was once the premier preseason college basketball tournament. Alas it was lost to history, warm weather and lots of empty ballrooms with 50 people in them disguised as college basketball facilities. I was reminded of the beauty of the Shootout by my Fordham classmate Jim Johnson …
