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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The “Salute To Troops” initiative the NFL staged this week, along with all the efforts that MLB put on in and around the World Series and NASCAR and others have done is beyond praise for the men and women who not only do so much to keep us safe, but who are amongst the most …
As the calendar turns from the mega-awareness month for Breast Cancer and the amazing viral phenomenon of the Ice Bucket Challenge for ALS in the past, we can applaud the work the ever-growing (no pun intended) groups for Movember are doing specially tied to Prostate Cancer Awareness. Originally launched in Australia, the theme for …
In the instant ROI world we live in today, it seems that Twitter is the instant news communication tool for many. It is simple, quick and easy to use, no hassle, and little detail. However for all its quick and easy effectiveness, Twitter also has its shortcomings. If you are following somebody and miss their …
The allure of minor league sports is very powerful. Doing the right thing, having a great experience with young people as they work their way up the ladder on and off the field, an affordable family experience, a year-round chance for brands both locally and nationally to engage all are great opportunities that happen in …
Several years ago when I was with the New York Knicks we were planning a promotion around Allan Houston, and as part of the plan, were going to send out to interested media the LEGO figure that had been made of our-then star, as a way to keep him top of mind when award voting …
This weekend I received a call to action postcard about the 50th anniversary of a collectable icon; The Hess Toy Truck. In a time of quick and easy, fast and fun and on to the next thing, the Hess Toy Truck has endured for generations. It has stayed true to its brand; solid, well designed …
Last year Beats By Dre turned the corner during the NFL Playoffs with a combination of strategic placement and a little bit of luck. Their two big rolls of the dice came with the Seahawks Richard Sherman and the 49ers Colin Kaepernick, both of whom took their games to the next level as the headset …
With the NFL season here, Tanner Simkins spent some time talking the finance side of football with two industry leaders, Brian Friedman Chief Financial Officer, New York Jets and Adam Raiken Vice President Finance, MetLife Stadium. Full Cout Press: For those looking to get into sport finance – What experiences fundamentally drove your careers? Brian …
While only one aspect of the full digital picture, Twitter continues to be one of the best tools to look at engagement. So as the NFL season starts, Old Forge Media, took a look at their formula on how NFL teams stack up in the twitter verse. Their Old Forge Quality & Competence Rating (OFQCR) …
Last spring our colleague Peter Casey launched an ambitious online tool where baseball fans could create a mosaic of all the great places they had seen games, and marry those events to a narrative that matched any fans passion for baseball. It followed a similar launch last winter for basketball fans. It was called “Hardball …
