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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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NHL

Can The Lockout Mean The Possible Demise of the Media Guide?

July 26, 2011 by eastwin5

As the mad scramble begins in the NFL, one area that will have a scramble of its own will be media relations. The time-honored off season ritual of pulling together the printed media guide will go into overdrive as teams decide who and what will go in, and what will come out of what is …

Read moreCan The Lockout Mean The Possible Demise of the Media Guide?

The Collateral Damage Of Lockouts…

July 3, 2011 by eastwin5

Labor disputes in any business are never fun. We all want peace so that our cars are sold fairly, our pools stay open, our garbage is picked up and our teams play when they are supposed to. While fans grow frustrated with the current lockouts in the NBA and the NFL, the seasons are still …

Read moreThe Collateral Damage Of Lockouts…

Good Year, Brand Hockey

June 18, 2011 by eastwin5

The post-game rioting aside, the recently completed NHL Finals between Boston and Vancouver capped what was another huge step forward in terms of visibility and brand growth for the NHL. Even in New Jersey, where the Devils horrific start doomed their playoff hopes early, New Jersey continued to make off-ice progress in growing their brand …

Read moreGood Year, Brand Hockey

Action Sports In the Apple A Worthwhile Move?

June 16, 2011 by eastwin5

There have been very few niche sports that have been able to crack through the big money and big challenges of the New York market. Beach volleyball, arena football, Olympic sports, indoor soccer, arm wrestling, tae kwon do, non-NFL branded football, MMA (outside of the still-banned UFC), indoor lacrosse, outdoor lacrosse, non-US Open tennis all …

Read moreAction Sports In the Apple A Worthwhile Move?

In Minor League Hockey, Timing Is Everything…

June 12, 2011 by eastwin5

Minor League baseball is known as a quaint and affordable right of passage in America. In most communities it is a fun way to pass a few hours and get a good feel for the game, especially with little kids. Minor league hockey has often sought to be the winter alternative, and in some markets …

Read moreIn Minor League Hockey, Timing Is Everything…

Newark Becomes A Sports Mecca?

May 25, 2011 by eastwin5

The idea of sports being an avenue for social change is pretty widely accepted, but the idea that sports brands and facilities being a motivator for economic change in a municipality has certainly been the cause of much more scrutiny, especially in recent years. A piece in the New York Times by Ken Belson last …

Read moreNewark Becomes A Sports Mecca?

Next Steps…Horse Racing and Boxing…

May 9, 2011 by eastwin5

The weekend brought more hope for boxing and horse racing…again. Manny Pacquaio’s win over Shane Mosley continued to raise his stature in the sports and entertainment world, while Animal Kingdom captured the Kentucky Derby with great fanfare and record attendance. So what’s next? In boxing, the next step for Top Rank’s integrated marketing approach should …

Read moreNext Steps…Horse Racing and Boxing…

The Social Media Game On A Global Scale…

April 28, 2011 by eastwin5

The social landscape in sports across North America is growing exponentially every day. Teams, athletes, events, brands, media companies, are all scrambling to add followers, build alliances, grow traffic and scream louder than anyone else to draw critical mass for whatever reason, from selling tickets and growing brand loyalty to giving consumers the unfettered access …

Read moreThe Social Media Game On A Global Scale…

Taking Team Pride One Level Further

April 19, 2011 by eastwin5

Throughout the NHL and NBA Playoffs we have seen how painstakingly teams have looked to drum up fan unity. Banners, new songs, updated songs, towels and now a sea of same colored tee shorts…no matter whether you are eight seeds or one…have adorned the arenas from Vancouver to Miami. Teams or presenting sponsors have written …

Read moreTaking Team Pride One Level Further
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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