JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Just to be clear, there is little good that can come from an extended lockout for the NHL for those involved in the business of hockey. It comes at a time when the NHL and “brand hockey” has perhaps never been stronger in the eyes of a global public who have re-engaged or discovered the …
NBA commissioner David Stern has long said that live sports has always been reality TV…drama played out in front of the cameras for millions to see, packed with drama, excitement and of course now all the access that teams, brands and fans can muster. The digital world has brought us into the living rooms, bed …
Last week the Brooklyn Nets started their countdown clock to the long-discussed opening of Americas newest showplace, the Barclays Center in Brooklyn, New York. Not a day goes by without another announcement of a concert, high school hoops extravaganza, new billboard going up, community visit, concert or “innovation” as the organization continues to scream “Look …
The Federal Hockey League has made some valiant efforts in its brief history as a northeast based low minor hockey league. They grabbed a name right out of pop culture, the legendary Federal League of “Slapshot” fame, and without the Paul Newman/Hansen Brothers inspired Charlestown Chiefs, set out to re-create old time hockey with the …
It was nice seeing the second version of “The Redeem Team” take the Olympic gold on Sunday over Spain, but what did it do for the future of the great game of basketball? By contrast, the men’s Olympic soccer tourney, won by Mexico over Brazil, gave the sport a big lift and highlight a host …
This was inspired by my colleague Vince Wladika…we don’t agree on everything but when the moon and the stars are right… It has the best elements of soccer and basketball…it has contact…it is fast paced and highs scoring…it is measured in a manageable quarters with universal rules…it is arguably the most widely used training sport …
It was never an “if” but a “when,” so those who expressed surprise that the NBA officially announced an approved outreach plan for a front jersey patch sponsor should not be surprised at all. MLS has done well without issue, the WNBA has worked smoothly, small patches on NHL, NFL and NBA practice jerseys didn’t …
FIFA has not allowed top players to play for years. Baseball, despite putting on a great front with a number of concessions, was never that upset about being pushed out the door following Beijing. Now according to a report in Yahoo Sports Wednesday, the NBA may join the team migration away from the Olympic programme …
It was a bit of a quiet night for hockey fans riding from Penn Station to Newark about an hour before game one of the Stanley Cup Final on Wednesday night. There was no raucous celebration or pep rally in Times Square or Penn Station, which probably would have occurred if the Rangers were facing …
There was a time not too long ago where some in the sports and entertainment industry thought the sun had set on NBC Sports as a property. No NFL, Olympics in question, not a lot of forward movement, Comcast rumors of a takeover and on and on. Looking at NBC Sports as a property today …