JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The weekend brought more hope for boxing and horse racing…again. Manny Pacquaio’s win over Shane Mosley continued to raise his stature in the sports and entertainment world, while Animal Kingdom captured the Kentucky Derby with great fanfare and record attendance. So what’s next? In boxing, the next step for Top Rank’s integrated marketing approach should …
The social landscape in sports across North America is growing exponentially every day. Teams, athletes, events, brands, media companies, are all scrambling to add followers, build alliances, grow traffic and scream louder than anyone else to draw critical mass for whatever reason, from selling tickets and growing brand loyalty to giving consumers the unfettered access …
Throughout the NHL and NBA Playoffs we have seen how painstakingly teams have looked to drum up fan unity. Banners, new songs, updated songs, towels and now a sea of same colored tee shorts…no matter whether you are eight seeds or one…have adorned the arenas from Vancouver to Miami. Teams or presenting sponsors have written …