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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We spent an amazing eight days in Rome and Florence this month, listening, learning and exploring about a deep past of culture, civics and life. That being said, business is never far from my mind, as we are always looking to find and embrace best practices to take back with us and continue to learn …
There is a story I heard this year during the US Open. A media colleague of mine looked at the expanses of empty seats in the massive Bud Collins Media Center and harkened back to when it was opened way back at the end of the last century…aka before 2OOO…and sighed. ‘This was state of …
Hope this middle of November is treating you well. Some solid listens on Olympic glory, leadership tips running big organizations, and a solid update on the legal ramifications of everything from NIL to foreign investment in American sport. As always you can listen to all our episodes here. No LAX of interest in lacrosse: We …
“Walk the balance between humility and confidence.” There were so many tidbits of wisdom that applied to every one of the over five hundred attendees at the Columbia University Sports Management Conference in Lerner Hall on October tenth, but that quote from Unrivaled Basketball Commissioner Micky Lawler in the opening panel on emerging sports helped …
It’s Mid-August and while you are tooling around or on vacation, how about some good listens in less than an hour. Some great learnings here for all. Enjoy. You can catch all of our previous podcasts here. “Fortifying” Sponsorships: We are just off the Olympics and we saw all the brand activation, but how does …
As we move from Paris to LA for the Summer Olympics, a host of sports will be looking to grab their spot in the limelight. Cricket, the return of baseball/softball, lacrosse, flag football are all pointing towards their shining moment in the summer of ’26. However there is a sport, one that the US has …
Armand Duplantis and Sunny Choi, Stephen Nedoroscik and Amit Elor, Bob the Cap Catcher and Gabriel Medina. They are just a few of the names and faces who have entered our worlds during the Paris Olympics, in addition to the biggest of stars who we know of. It is a storytelling build that will also …
It’s the middle of the summer and the Olympics are here obviously…so three different listens worth your time…on a unique hoops pipeline…the change from a car to a mobility company…and what its like to be an athlete from Guam…You can hear all of our episodes here as well. The Road to The NBA Front Office …
We are still in the infancy…no pun intended…of the growth of athletes who happen to be women being fully accepted, championed, and mainstreamed into the media and the brand activation side of sports. Data is growing, coverage is increasing, numbers are rising, crossover is expanding, but we still take steps forward in slow but important …
Let’s get something straight. The business of gaming is booming. That does not mean the golden ring that has been chased around ‘esports’ per say. It means everything from Madden to FIFA to Wordle to console games on a global scale. Those who understand the business, scale appropriately, take the time to engage in the …
