JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Did you know where the term “Touchpoints” came from? Bet you didn’t know it came from fencing. It was just one of the great reminders, and insights we picked up this week as I fulfilled another “thing” I had on my list to do when I turned 60 a few years ago…take a fencing lesson …
“If we do it for you we have to do it for everyone.” I remember getting that justification from a senior team official a few years ago when we had some Olympic wrestlers in town and asked to bring them out to a game. The organization had always been very supportive of Olympians, so it …
One of the great honors I have had in my career is learning from those on the way up. Maybe it is labeled “teaching” since I have been in the front of the class in programs like Columbia, Fordham, and as a guest at schools like George Washington, Montclair State, Drexel. American, NYU and elsewhere, but …
As we close the Olympic Games I got into a conversation with a colleague about the success of Eileen Gu, the place those of different countries who train in America, and the debate the Vice President of the US stirred in Milan over Gu’s choice to represent China and her ancestral ties vs. the U.S. …
This time of year can end up being the grind for those who work in team sports. The cyclical nature of the business of games, from college to the highest level of pro sports ends up being rinse and repeat, regardless of whether the work being done is achieving the goal od growing personally and …
We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. Walking around …
If you work in and around communications in sports in North America, this is a week you should hopefully love, but you may hate. The convergence of winter team sports tied with mega events like The Super Bowl and the Winter Olympics make this a mad scramble for those looking to cut through clutter and …
There he was again, finding a way to insert into a narrative tell a story, remind us how to enjoy the sometimes mundane act of watching an early January hoops game while a legendary coach gets…tossed out? Snoop Dogg does it again. If you haven’t watched or listened to his call as the Warriors Steve …
For those looking for some good reads to gift or read during travel and the holidays, see below. The list are books which were released first in 2025…I have had to actually have read them and felt like I walked away knowing more than when I opened them, and they are certainly not any kind …
Just a few weeks ago the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, returned to Chicago. It is what you would expect, aisle upon aisle of collectables big and small, with literally millions exchanging hands…or just a few dollars. Our summer intern Luke Silpe wrote about his experience here. …
