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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Events like the Sloan MIT Analytics Conference come at you from all angles. Lots of noise, predictions, conversations, side conversations, analysis and more listening as you try and find the nuggets in the forest That’s always been the challenge and the fun. Weeding through the same old or the self important to find the takeaways …
We have raisied this before, but I don’t think there is anyone better at staying relvent and engaged than Snoop Dog. Want him to be engaged in a brand, let him give up smoking. Done. Olympics? Let’s be NBC and make him a correspondent. Done as was announced this week. He shows he supports and …
There is a lot of buzz around Pickleball, and after watching it for a bit on ESPN during a flight last Sunday I still don’t think “Pro Pickleball” as a media property is anything that is going to draw numbers needed to sustain or challenge other leagues or sports, but that doesn’t mean that its …
September 30 in Canada is The annual National Day for Truth Reconciliation, also known as Orange Shirt Day. It is the day that serves as the latest in an ever-evolving process of recognizing atrocities committed and both educating and healing the ties with Indigenous peoples. A very difficult and complex task that cannot be solved …
Just a few weeks ago the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, returned to Chicago. It is what you would expect, aisle upon aisle of collectables big and small, with literally millions exchanging hands…or just a few dollars. What was missing? Women’s sports items. There is so much …
Before she headed back to the States, our colleague Lindsay Sarah Krasnoff dropped in some additional thoughts on sports and diplomacy from here recnt time in France. Her book Basketball Empire: France and the Making of a Global NBA and WNBA comes out September 7. Readers can use code BASKET23US or BASKET23UK (UK, European Union) …
We are lucky to have a student from Elon University, Noah Zaret, working with us this summer. We have asked Noah to go back and break down some of the best episodes of the CUSP Show, the Columbia University Sports Podcast. Starting off with the 50th anniversary of Title IX this week, are ones we …
So we hit Memorial Day weekend and myself, and many others in this great business, have never been more excited about what lies ahead. However with that, maybe its becuase I’m a little grayer and certainly am more often than not one of the older people in the room, that I get asked more and …
While this week saw MLB launch some initiatives around Earth Day, Wilson Sporting Goods announcing a “Green” racquet and other various and sundry initiatives, the once announced by the IOC recognizing large scale efforts were probably the most notable and worthy of acknowledgement. What makes the awards even more important was that it shows the …
A break from the sports business best practices, sort of… The past week we have been lucky to have my 25 year old daughter Christine home from graduate school at the University of Georgia, while her brother Andrew finishes his delayed senior film project at Drexel. Having Christine home, at age 25, made me think …
