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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we head into the second week of the Tokyo Olympics we will see lots of track and field, some baseball, more gymnastics and a host of other sports and disciplines which may catch our attention every few years. However we thought it would be good for the disruptive first adopter to look past Tokyo …
The issue and opportunity for Name Image and Likeness is still in the fits and starts stage, with a rush for Buzz and sizzle but not a whole lot of execution unless you are in the social space, just yet. However one of the areas that NIL can clear up is for student-athletes who have …
This past week I experienced a little bit of confusion, as an old firend I had not seen in over a year wasn;t sure whether us vaccinated people could hug, shake hands, high five or just stick with the fist bump. We went the hug and handshake route. I was again reminded of the amount …
This past week we got to talk to classes at Misericordia University and St. Bonaventure University about storytelling and best practices around our business, especially the lessons we have learned and will continue to push forward on the other side of The Pandemic. We always keep going back to some pretty simple ideas to move …
Did you know where the term “Touchpoints” came from? Bet you didn’t know it came from fencing. Read on, and listen as well, you are in for a business, storytelling and entrepreneurial treat. Michael Aufrichtig, Head Coach of Columbia University Fencing, joins us to discuss the state of the sport in 2020 (listen here) and …
I first met Seth Rubinroit when he was helping the AVP with all their NBC Volleyball data while also continuing to run a site all about USC basketball. Right then I should have known his passions should run to the eclectic, and he saw opportunity in things other may not have. Fast forward and young …
There used to be the great divide; those who loved sports and those who loved science, and rarely the two crossed paths. However today, with the advent of advanced analytics in sport, VR and AR, gaming and esports, even robotics, the worlds of what we thought were “sport” and how the two intersect today have …
It has been a pretty quiet few weeks for sports in New York. An Islanders move up, Rutgers and Seton Hall climbing the college hoops ranks, Jeter to the Hall, Eli steps down, the Mets revolve managers. There is certainly a share of talk, but for live sports? Meh. So that opens the door for …
It’s amazing what happens sometimes when you listen and look for a new vein of authentic storytelling. One new example, and it’s a great one, involves hockey legend Wayne Gretzky, the work of the Tim Horton’s brand…and a long forgotten napkin. The result is one of the most evocative stories told in some time in …
As we put the finishing touches on the third edition of our book, worth sharing a great best practice from agent/marketing exec and former Columbia student Jesse Lichtenberg. Jessie has worked with athletes big and small in her career, and some of her best work has been done on the Olympics side. Here is a …