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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
An interesting question came up in our class at Columbia on Thursday, which has a great mix of students from around the globe in it. If you are working in the communications and marketing offices at the NBA in New York and China and you are following the FIBA World Cup and seeing the U.S. …
“Make new mistakes, not repetitive ones.” That was one of the key points delivered by CSM Global Chairman, Olympic medalist, world record holder, Chairman of the London Olympic Organizing Committee and former member of Parliament and President of the IAAF, Lord Sebastian Coe to an invitation-only gathering of sports business leading executives last week at …
Gambling, CBD, esports and gaming, hard liquor. All those branding opportunities that were once off-limits for the sports and entertainment media world are now OK. And of course let’s not forget about the millions spent on ED medications that appear during every football and basketball game, as well as golf and tennis, on every screen …
Keep moving forward. It was the first thought I had this Wednesday morning when I heard about the passing of marathon runner Gabrielle “Gabe” Grunewald at the age of just 32 after a long and never unceasing battle with various forms of cancer. Her fight, and her refusal to succumb, is told in her obit …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. We love talking with some of the digital disruptors and first adopters changing the furniture in the room for sports business, media and tech, and these three are a great example. You can …
We reach this weekend with The Masters here, the NBA and NHL Playoffs getting started, MLB now beginning to move along, March Madness completed, even the Frozen Four to take a peek at, but two other stories on the business side that could subtly, for now, have an impact on global sport and the development …
We are always learning, especially from those who carved the path which we have followed. So it was with great pride I got to catch up with one of the communications and marketing industry’s true pioneers and one of its best storytellers, Alan Taylor. Alan, now living in Florida, recently penned a book called …
We love disruptive platforms that look to storytell and challenge the norm. We love them even more when they are not just a good idea, they are becoming a good business model. Meet World’s Greatest. The video content platform is of, by and for the World’s Greatest athletes, most with Olympic sports ties, and their …
We are all very busy, there is no doubt, and sometimes it’s really easy to question why we should show up for something without a distinct purpose. Is it something we can just do with a call, or get an email or watch a video about passively later on. Time is so precious, and the …
There it was on the side of a phone kiosk in midtown Manhattan this week, a large picture of Olympic swimming star Michael Phelps. Another ad for Speedo or Subway or Under Armour, as we are starting to head into a Summer Olympics cycle again. Nope. It was for a medical services company named Talkspace, …