PBR and TKO are Turning Bull Riding (and Women’s Rodeo) into a Thoroughly Modern Sports Property
PBR’s World Finals, which concluded in Fort Worth on Sunday by crowning 20-year-old phenom John Crimber the sport’s 33rd annual champion, felt less like a traditional championship event and more like a case study in where modern sports business is heading. Founded in 1993 when 20 bull riding cowboys broke away from the rodeo to …
