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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s the middle of the summer and the Olympics are here obviously…so three different listens worth your time…on a unique hoops pipeline…the change from a car to a mobility company…and what its like to be an athlete from Guam…You can hear all of our episodes here as well. The Road to The NBA Front Office …
This past summer I bought a new car, a Toyota Camry, after years of having Honda’s (which we still have). I love getting used to and discovering new things about a car after years of the same old, and one of the things that the car has, as do most cars, is a milage tracker …
If you want to be remembered, the saying goes, it’s best to be first or last, few remember those in the middle. This weekend the NFL will take another step forward in a “first,” the most bold of their “firsts” in recent weeks, as they work with Yahoo to stream the Jaguars-Bills game from London. …
For years the value of secondary media rights has been in question. Could the money be spent with traditional advertising and marketing…is it more of a vanity play…is there significant damage when a name changes to the team…does the next brand to take a title waste too much time in undoing the old name in …
