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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There is no doubt that the Cannabis/CBD business is steadily finding its way into the mainstream, and that of course includes the billion dollar business of sports. On Monday USA Triathlon became the first National Governing Body to join the partnership growth, announcing a deal with Pure Spectrum, which is based in Colorado and that …
It was an interesting juxtaposition; on Thursday the New York Times ran a piece talking about the value and growth of Formula E, while on Saturday the paper ran a story about the growing issues with Formula 1. One a disruptive brand, the other a long established business with growing pains adopting to a new …
They are still loosely regulated by the FDA, claim to be safer than the traditional cigarettes, are environmentally friendly, have started to sign up celebrity endorsers and have the large budgets for marketing that could all be part of a new category on the rise, especially amongst a younger demo. So will vaping now find …
The following originally appeared on Portada The last few weeks if you watched any big sporting event on TV in North America you saw the commercial—in English: Michael Buffer (@Michael_Buffer) and Canelo Alvarez (@Canelo) in the ring in a lighthearted promotion to try the growing internet streaming service DAZN (@DAZN_USA) (pronounced Da ZONE for those who don’t know) tied to …
The following originally appeared on Portada) He is an Olympic wrestling champion, the only Latino athlete to take home gold for the United States in the Beijing Olympics in any sport. The son of undocumented immigrants who worked hard to give him a better life, Henry Cejudo’s (@HenryCejudo) narrative got all that much better last Saturday …
On the way to the mainstream, niche sports often face a common challenge – convincing fans, media, and partners that their participants are true athletes. Today, few would claim NASCAR drivers are not real athletes. Decades ago, the sentiment was decidedly different. Mark Martin, perhaps the best driver to never win a NASCAR championship, gave …
On a sultry summer evening in June, Stephen “Wonderboy” Thompson and fellow UFC star Chris Weidman are facing off on the roof of IMG Models across from Madison Square Park. “Never hit with a fist in a street fight,” Thompson says. “You’ll bust up your hand and cut your assailant’s face. You do not want …
When you spend five days in Las Vegas, you never know what you will find. My five days were probably not what most people would consider a typical “What Happens In Vegas, Stays In Vegas” experience. On the contrary what I found was the exporting of the Vegas experience to all forms of sports business …
It’s a mixed February sports weekend, between NBA All-Star, The Olympics, pitchers and catcher reporting and Daytona getting NASCAR going, but the PBR, which I got to witness in January, is still finding ways to cut through the clutter with its own narrative in its 25th anniversary season. The Professional Bull Riders began 25 years …
As any team, league or brand looks to grow audience, it is sometimes pretty easy to forget about the core; the supporters that got you to a certain level. Sustain you through the hard times and most importantly, stay brand loyal and engaged virtually 24/7. Chasing the shiny toy, the new social platform, or the …