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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
So much has been made with regard to cause marketing…it’s not just what do you stand for, but what are you doing to back up what you say? One of the consumer brands who spends widely in the highly competitive sandwich industry is Jersey Mike’s, and later this month, the chain, which started in Point Pleasant, …
It was quite a ten days…from Normandy to London then back here for the Cricket World Cup on Wednesday. While there were many cultural, emotional, familial, and business learnings, here are four visuals of note in best practices to share. Sports unifies on the darkest days. Amidst the emotions going through the exhibits and beaches …
There was a time wayyy back in the 1990’s when the New York Knicks would be yearly contenders for the NBA Eastern Conference Championship and when the team played on the road in places like Indianapolis or Philadelphia or Houston, you would tune in and on the new sideline rotating signage you would see ads for …
Pickleball is a great activity growing in popularity as a consumer product, especially for a demo of 50 and older. Padel is similar in many ways but with maybe a little more athleticism and different rules. Squash is now picking up steam after an investment by billionaire Mark Walter. Tennis…is tennis; a great sport for …
Monday marks the 30th anniversary of the passing of Arthur Ashe from complications from AIDS. One of the sad ironies is that he was offered and was going to accept head women’s tennis coaching job at Fordham when he found out and informed then athletic director Frank McLaughlin that he had to pass on the role. I was …
There was a time wayyy back in the 1990’s when the New York Knicks would be yearly contenders for the NBA Eastern Conference Championship and when the team played on the road in places like Indianapolis or Philadelphia or Houston, you would tune in and on the new sideline rotating signage you would see ads …
It is back this year, and remains the best value in sports, and is still one of larger secrets, even in the shadow of New York. It is the US Open qualifying tournament, the week-long celebration of tennis and sneak peek at those both in the main draw (and on site practicing each day) and …
We are lucky to have a student from Elon University, Noah Zaret, working with us this summer. We have asked Noah to go back and break down some of the best episodes of the CUSP Show, the Columbia University Sports Podcast. Starting off with the 50th anniversary of Title IX this week, are ones we …
One of the areas where we learn the most is from listening to the storytellers and the trusted advisors, be they people involved with entertainment, sports, politics, media, brands, cause marketing etc. We recently caught up with a longtime friend, Vernon Cheek, who is now VP of Media Relations at FOX Sports, to get his …
Tuesday marked the 28th anniversary of the passing of Arthur Ashe from complications from AIDS. One of the sad ironies is that he was offered &and was going to accept head women’s tennis coaching job at Fordham when he found out and informed then athletic director Frank McLaughlin that he had to pass on the role. I was …
