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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Maybe it’s because I’m older and in the range where your have friends and colleagues whose partners, and parents are just reaching the end of that circle of life more often. Maybe it’s because we close in on the most profound day of loss for so many of us…September 11…that we notice these things more. …
In 1997, the USTA unveiled the massive expansion of the Billie Jean King National Tennis Center, which included Arthur Ashe Stadium, the largest tennis facility in the world, one that would eventually bring a massive amount of yearly visitors and revenue to the US Open. Having been in and around The Open (then with the …
It’s been a while since we reposted our best pods, so here are three ones that talk about visual and emotional storytelling, the business of startup success, and college football. As always you can find them all right here…nine years worth of leadership, fun and innovation to share. An Unrivalled start: We were joined …
Some items of note for the radar this week…all of which show attention to detail and taking advantage of a window and an audience while others look elsewhere. Uncrustables Take The Field. Ther have been many anecdotal stories about the impact of Uncrustables and their popularity in the locker room. Now they have found what …
We are still in the infancy…no pun intended…of the growth of athletes who happen to be women being fully accepted, championed, and mainstreamed into the media and the brand activation side of sports. Data is growing, coverage is increasing, numbers are rising, crossover is expanding, but we still take steps forward in slow but important …
Quite a while ago when we were at the WTA Tour, our leader at the name, a self-proclaimed “reformed lawyer” named Bart McGuire, was asked whey women’s tennis grabbed so many headlines and had such a strong business story. He always said: “Our athletes are not just great tennis players, they are good copy.” Now …
There was a time wayyy back in the 1990’s when the New York Knicks would be yearly contenders for the NBA Eastern Conference Championship and when the team played on the road in places like Indianapolis or Philadelphia or Houston, you would tune in and on the new sideline rotating signage you would see ads for …
This week our podcast is with Sarah Unger and Linda Ong, the cofounders of the firm Cultique, which has made an amazing business out of helping brands understand and activate in and around cultural relevance on every level. One of the things that came up was the idea of the “Permanent Emergent.” Those are the …
Netflix, which added 7.7 million subscribers in the fourth quarter of 2022 on $7.85 billion in quarterly revenue, is getting a lot of attention for its sports documentaries. The streamer, which has renewed the enormously popular “Drive to Survive” with Formula 1 for the 2023 season, recently released five bingeworthy episodes of “Break Point,” a …
It is back this year, and remains the best value in sports, and is still one of larger secrets, even in the shadow of New York. It is the US Open qualifying tournament, the week-long celebration of tennis and sneak peek at those both in the main draw (and on site practicing each day) and …
