• Skip to main content
  • Skip to header right navigation
  • Skip to after header navigation
  • Skip to site footer

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

JoeFavorito.com

JoeFavorito.com

SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

  • Home
  • Blog
  • About Me
  • Joe In The News
  • My Book
  • Services
  • Links & Feeds
    • Get involved
    • Legends of sports publicity
    • Sports Movies and Books
  • Contact
    • RSS Feed
  • MLB
  • MLS
  • NASCAR
  • NCAA
  • NFL
  • NHL
  • PBR
  • PGA Tour
  • Tennis
  • Crisis Management
  • Gaming
  • NBA Teams
  • Olympics

Chasing The Green Of The College Experience…

April 12, 2026 by Joe Favorito
Spread the love

We have always heard the phrase that “hope springs eternal,” as the air gets warmer, the grass gets greener, in most places the future beckons brightly, we tend to get more excited and hopefully interested in what lies around the corner.

Maybe that’s why the spring transfer window in college athletics opened this week. (Well maybe not, maybe it’s because the NCAA Tournament just ended but I digress).

This week according to reports, literally thousands of athletes, men and women, told their current place of employment…a college or university…that they were moving on to find a place with more opportunity, sometimes more cash, sometimes more promises, than what they currently have. For the best of the best…that two or three percent in men’s and women’s basketball especially…that will bring amazing new opportunity and returns, as we saw at the Final Four, where for the first time, the starters the winning school…Michigan…were all transfers from elsewhere.

It doesn’t make it right or wrong, it just makes it different, and credit Dusty May and his staff for getting his team focused and playing at such a high level that they won the title.

They are the best of the best, and the system worked. However for the literally thousands of others who think that its better elsewhere, that the worry lies, and while most of the stories of broken promises and unfulfilled expectations and hope for future employment will take some time to surface, they are real.

The mad spring scramble for those who choose to leave the school they are in also has it’s somewhat unintentional consequences, ones which I witnessed first hand while teaching at Fordham last spring. I had no men’s basketball players in class, but did have 13 athletes…football, baseball, women’s basketball, track etc…and when the spring portal opened 10 of the 13 decided that Fordham for whatever reason was not for them and started the process of going elsewhere. With that came missed classes, lackluster assignments, and a literal withdrawal from what they had started academically so they could hit the road to find what’s next. Was it discouraging to me that these engaged students were now more disengaged as they pursued elsewhere on class time? Yes. My take was there was a lack of commitment to finish what was started…really counter to what most coaches preach…but the reality was there was a no looking back attitude and an urgent rush to now find a next fit once they made up their mind. It brought on a new pressure for the group, and academics and commitment on projects? All pretty much went away.

It’s one of the reasons why I decided not to teach this spring. I love the athletes and the stories and being around young people, but to drop everything to chase something new works, hopefully for them, but didn’t for me and it became a distraction to the others in class that wasn’t needed.

Now there are many who are in athletics today who are adjusting to the unpredictable world they are now in. This past week I spoke to over a half dozen coaches and administrators at schools of all sizes who are trying to make the new system work, and hold no grudges for those moving on. Some worry about what these young people will do for careers down the line, most just accept and try to reshuffle the deck.

 Spring is certainly a time of new discovery, and young people have the world to rightfully experience. However sometimes that green grass miles away can turn out to be weeds. Not exactly the solution that was hoped for.

Good luck to all.  

Category: Business, College Baseball, College Basketball, College Football, Crisis Management, Most Recent Posts, NCAATag: Dusty May, Fordham, Michigan Basketball, NCAA

About Joe Favorito

Previous Post:Guest Post: PESO, Reality TV and Why College Athletics Should Lean In, Not Away, From Deeper Storytelling…
Next Post:When We Need It Most, ‘National High Five Day” Returns…

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Sidebar

About Me

Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

Follow Me On Twitter

Tweets by @joefav

CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Yankees NFL NHL NWSL Olympics PBR Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC US Open USTA WNBA World Cup Yankees

CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Yankees NFL NHL NWSL Olympics PBR Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC US Open USTA WNBA World Cup Yankees

Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

Board Member

  • Weinstein Carnegie Group
  • NY Sports Venture Capital

School Affiliations

  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

Newsletter

Sign up to get free resources, tips, and articles of our station.

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • RSS Feed

Copyright © 2026 · JoeFavorito.com · All Rights Reserved – RSS Feed